Southern Glazer's Beverage Company · 1 day ago
Trade Development Manager
Rhode Island, United States
Full-time
Onsite
Senior Level
5+ years expSouthern Glazer’s Beverage Company is a leading distributor of beverage alcohol, focusing on delivering exceptional service and growth opportunities for its employees. The role of Trade Development Manager involves serving as the primary liaison between the local market and designated suppliers, developing strategic direction to meet volume and value targets, and overseeing marketing programs and brand planning initiatives.
Craft BeerWholesaleWine And Spirits
Responsibilities
Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
Plan, execute and evaluate sales, promotions, and marketing of brands
Deliver marketing brand plans to management teams
Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGWS leadership
Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
Set program objectives and measure ROI with a KPI scorecard
Ensure brand pricing and gross profit is aligned to strategy by channel
Oversee funds related to local marketing and brand planning
Utilize various available analytic tools (, Tableau, ACD, Focus, etc.) to identify local market intelligence and opportunities – consumer shifts/trends, channel dynamics, key account dynamics, etc
Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting
Familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts
Support POS / VAP planning and buys
Coach, direct, and counsel team on overall performance; define expectations and monitor progress
Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures adhered to
Perform other job-related duties as assigned
Qualification
Required
Bachelor's degree in a related field; or an equivalent combination of education and experience
Five years of relevant experience
Able to obtain and meet industry licensing requirements as needed
Must possess a valid driver license and secure and maintain auto-liability insurance by state laws
Overnight travel as required
Good knowledge of Commercial Finance and Pricing practices
Knowledge of applicable state regulations and adult beverage market dynamics
Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
Strong analytical, verbal, and written communication skills
Benefits
Competitive compensation package
Harvard Pilgrim Medical insurance
Guardian Dental insurance
VSP vision insurance
Hyatt Legal Plans
Generous Paid Time Off
Paid Holidays
Company paid Long Term Disability
Company paid Life Insurance
Confidential Employee Assistance Program
Supplemental Insurance options
Medicare Specialist for retirement planning
100% paid tuition for WSET and Cicerone certification programs
Company
Southern Glazer's Beverage Company
Southern Glazer’s Beverage Company of Massachusetts and Rhode Island is part of Southern Glazer’s Wine & Spirits, the world’s pre-eminent distributor of beverage alcohol, building brands for moments that matter.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-07-25Acquired
Company data provided by crunchbase