Tharp Ventures · 15 hours ago
Head of Growth - Wellness & DTC Brands
United States
Full-time
Remote
Lead/Staff, Director/Executive
$8,000/mo - $12,000/mo
5+ years expTharp Ventures is a marketing operating partner for wellness and DTC brands, helping founders scale their businesses. They are seeking a Head of Growth to take ownership of client marketing strategy and drive growth for their portfolio of wellness brands.
Marketing & Advertising
Responsibilities
Develop and execute full-funnel growth strategies across paid media, email, landing pages, and CRO
Identify the levers that actually move revenue — and pull them relentlessly
Build testing roadmaps for creative, audiences, offers, and messaging. Know what's working and why
Set KPIs, forecast growth, and hold yourself accountable to results
Serve as the strategic partner to founders and executives. They should see you as their outsourced CMO
Run client calls with confidence. Present strategies, walk through performance, and make recommendations they trust
Push back when clients have bad ideas. Earn respect through results and clarity, not agreeableness
Direct a world-class team — all provided by us
Set clear briefs, manage workflows, and ensure the team delivers work that matches your strategic vision
Give feedback that makes creative and copy sharper. Elevate the output
Write and refine copy that converts — ads, emails, landing pages, product positioning
Understand what makes wellness consumers tick. Speak their language authentically
Brief creative with clarity. Know the difference between "good design" and "design that sells."
Live in Shopify, GA4, Triple Whale, Northbeam, or whatever attribution setup the client uses
Understand CAC, LTV, MER, ROAS, and contribution margin — and make decisions based on real math, not vanity metrics
Run CRO experiments and know how to read results without fooling yourself
Qualification
Required
You've scaled DTC brands past $5M+ in revenue and can prove it
You've led growth or marketing at a brand or agency for 5+ years — ideally both
You know the wellness space deeply. Blue light, supplements, functional medicine, biohacking, longevity — this world makes sense to you and you're genuinely interested in it
You're dangerous in Klaviyo, Meta Ads Manager, Google Ads, and Shopify analytics
You can write. Not 'review copy' — actually write hooks, angles, and copy that convert
You're client-ready. Founders trust you. You communicate with clarity, confidence, and zero fluff
You lead teams without micromanaging. You set the bar high, give clear direction, and hold people accountable
You're strategic but not precious. You'll get in the weeds when needed
You're hungry. You want to build something, not just manage accounts
Preferred
Candidates with wellness brand experience strongly preferred
Benefits
Performance bonuses tied to client growth
Fully remote
Company
Tharp Ventures
We help health & wellness brands scale sustainably, transforming founder-led companies from seven to eight figures.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase