Title Nine · 8 hours ago
DIRECTOR OF PERFORMANCE MARKETING
Emeryville, CA
Full-time
Onsite
Director/Executive
$175K/yr - $200K/yr
8+ years expTitle Nine is a women-run and owned company that has been inspiring women since 1989. The Director of Performance Marketing is responsible for leading growth across acquisition and retention channels, owning performance strategy and execution, and optimizing multi-channel programs to drive customer lifetime value.
ApparelConsumer GoodsE-CommerceFashionLeisureLifestyleRetail
Responsibilities
Lead performance marketing strategy across paid media (search, social, programmatic, CTV), performance-driven CRM (email and SMS), affiliates, and partnerships
Define and own performance KPIs, including CAC, ROAS, MER, LTV, and payback period; forecast results and influence budget allocation
Optimize channel mix based on incrementality, efficiency, and long-term customer value
Partner with E-commerce to define landing page strategy and CRO testing priorities
Work closely with retention, ecommerce, and analytics teams to drive full-funnel growth
Translate performance data into clear insights, narratives, and strategic recommendations
Build and maintain reporting frameworks tied to financial goals and profitability
Partner closely with Finance on quarterly planning, forecasting, and reforecasts
Design and operate structured test plans across creative, audiences, landing pages, offers, and conversion paths
Demonstrate a strong understanding of the creative and messaging that drives performance by platform
Partner effectively with Creative to brief, test, and iterate
Ensure performance learnings inform creative development and on-site experiences in partnership with Creative, Ecommerce, and Retention teams
Balance brand voice with performance requirements to deliver compelling, effective creative
Qualification
Required
8+ years of experience in performance marketing with progressively increasing leadership responsibility
Demonstrated success in driving paid media growth with measurable outcomes
Strong analytical proficiency with tools like GA4, platform dashboards, Excel/Google Sheets, and modeling frameworks
Deep understanding of incrementality, attribution, MMM, and customer lifetime value optimization
Demonstrated ability to create weekly and monthly performance narratives with clear insights and implications
Experience building and leading teams and managing multi-channel performance budgets
Advanced ability to interpret data, optimize campaigns, and develop repeatable testing strategies
Proven ability to build forecasts and guide strategic decisions based on financial impact, including CAC, payback, and contribution margin
Adept at modeling scenarios such as CAC sensitivity, budget reallocation, and growth versus efficiency tradeoffs
Deep understanding of experimental design, distinguishing directional learning from statistically valid tests, and applying each appropriately
Deep understanding of performance marketing infrastructure, including pixels, events, conversion APIs, and Google Tag Manager, with the ability to diagnose data issues and partner on implementation: includes hands-on experience with feed management systems and product data optimization to improve paid media efficiency and scale
Strong working knowledge of modern attribution and measurement platforms, including how to interpret and apply insights across channels
Experience partnering closely with engineering, data, and ecommerce teams to ensure data integrity, tracking accuracy, and scalable performance architecture
Track record leading cross-functional teams with a team-development mindset
Ability to translate complex performance data into business decisions
Engages in healthy debate to improve execution
Operates with high ownership and accountability
Thrives in ambiguity and changing market conditions
Bring a growth mindset and constant curiosity
Benefits
Medical, Dental, Vision, and Life Insurance
Unlimited Paid Time Off plus 14 paid Holidays (including your birthday!)
401(K) with employer match
Paid Parental Leave policy
The Title Nine Product Knowledge program: where you’ll receive free T9 products for your first 12 months (to get you up to speed on our product line)
A generous employee discount on Title Nine Products and other industry “Pro Deals.”
A Bike Bucks & Carpooling rewards program
Onsite Weekday Workouts
Company
Title Nine
Title Nine is a retail company specializing in women's apparel products.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Missy Park
Founder, CEO
Recent News
2022-03-01
Company data provided by crunchbase