LALA U.S., Inc · 1 day ago
Director of Consumer Insights & Analytics
Dallas, TX
Full-time
Onsite
Director/Executive
10+ years expLALA U.S., Inc is seeking a Director of Consumer Insights & Analytics to lead consumer-led learning across the organization. This role involves overseeing category and consumption insights, innovation research, and analytics, serving as a strategic partner to Brand and Innovation teams while influencing decision-making through consumer and data-driven insights.
Food and BeverageFood ProcessingManufacturing
Responsibilities
Own the consumer and category insights agenda across consumption behavior, category dynamics, competitive landscapes, and emerging trends
Develop a holistic, forward-looking understanding of consumers to inform brand strategy, portfolio prioritization, and growth opportunities
Synthesize multiple data sources into clear, actionable implications for senior leadership and cross-functional partners
Lead innovation insights across the full stage-gate process, including concept, product, packaging, and pricing research
Partner closely with Brand, R&D, and Innovation teams to embed consumer learning early and consistently in development decisions
Elevate the rigor, speed, and impact of innovation insights while balancing business timelines and cost considerations
Provide hands-on leadership across analytics, including consumption trends and syndicated data (e.g., Circana)
Manage and partner with a dedicated Circana full-time consultant in Year 1, with potential extension beyond that timeframe
Ensure analytics are translated into business-relevant insights and integrated with primary research and internal data
Drive clarity and simplification in how insights and analytics are used across Brand and Commercial teams
Act as a strategic advisor to the CMO and Brand leadership, influencing decisions through a strong consumer and data-driven lens
Selectively partner with Sales and Commercial teams to support customer-relevant insights and growth narratives
Collaborate closely with the LALA Mexico Insights team to ensure alignment, leverage shared learning, and drive synergies across markets
Set the vision for how insights and analytics are generated, synthesized, and activated across the organization
Influence without authority, building strong partnerships across Marketing, Innovation, Sales, Finance, and Supply Chain
Lead agency and vendor relationships, ensuring high standards, efficiency, and impact
Qualification
Required
Bachelor's degree required; Master's degree (MBA, MS, or equivalent) strongly preferred
10+ years of progressive experience in consumer insights, analytics, or strategy roles within CPG, food & beverage, or adjacent consumer industries
Demonstrated experience leading innovation insights within a structured stage-gate process
Strong command of syndicated data (e.g., Circana, IRI, Nielsen), with the ability to be hands-on when required
Proven ability to translate complex data into strategic narratives that influence senior leadership decisions
Experience partnering cross-functionally with Brand, Innovation, and Sales teams
Executive presence with strong storytelling, presentation, and stakeholder-management skills
Company
LALA U.S., Inc
Headquartered in Dallas, Texas, LALA U.S.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Kevin Schiller, MBA
DIRECTOR OF SALES / TEAM LEAD - MASS, CLUB & SMALL FORMAT
Melodee Miller
Human Resources Business Partner
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