Beringer · 22 hours ago
Sales & Brand Development Manager (Motorcycle & BMX Performance Parts) U.S Market
United States
Full-time
Remote
Mid, Senior Level
3+ years expBeringer is a French manufacturer of high-performance motorcycle braking components and BMX parts, expanding its presence in the US market. The Sales & Brand Development Manager will focus on expanding the dealer network, increasing brand awareness, and representing the company at key events throughout the United States.
Machine Learning
Hiring Manager
Jean-Baptiste George
Responsibilities
Identify, prospect, and recruit new dealers, distributors, and retail partners across the US
Manage and grow existing accounts, ensuring strong product knowledge, sell-through support, and customer satisfaction
Conduct regular dealer visits, product presentations, and technical training sessions
Monitor market trends, competitor activity, and emerging opportunities
Achieve monthly/quarterly sales targets and contribute to forecasting and reporting
Act as an on-site brand ambassador at motorcycle races, stunt shows, tuning events, BMX competitions, and industry trade shows
Coordinate brand activations, booth setups, product displays, and promotional activities
Build and maintain relationships with riders, influencers, racing teams, and community leaders
Ensure consistent brand messaging and product positioning across all touchpoints
Provide content (photos, feedback, event reports) to support global marketing efforts
Develop and manage partnerships with local racing organizations, event promoters, and community groups
Support sponsorship programs and rider collaborations
Identify co-branding and cross-marketing opportunities in the motorcycle and BMX segments
Serve as the primary liaison between the US field operations and the headquarters in France
Provide regular reports on sales performance, event results, and market insights
Collaborate with the marketing, product, and logistics teams to ensure smooth operations
Qualification
Required
3–5+ years of experience in sales, field marketing, or dealer development (preferably in powersports, bicycles, action sports, or automotive aftermarket industries)
Strong understanding of the US motorcycle culture (sport bikes, V-twin, custom, stunt, racing) and/or BMX industry
Excellent communication, negotiation, and relationship-building skills
Ability to work independently and manage extensive travel
Event-oriented mindset with hands-on field presence
Valid US driver's license; ability to transport and set up event materials
Technical knowledge; ability to speak with engineers and to share technical information
Preferred
Passion for motorcycles, BMX, or performance equipment is highly preferred
Benefits
A truly exciting work environment (racing and tuning world)
Opportunity to be a key player in the US expansion of a premium European brand.
Autonomy, field-based work environment, and direct impact on brand growth.
Product training and regular contact with our R&D and manufacturing teams in France.
Growth opportunities as the US market develops.
Company
Beringer
Beringar creates clever space the unlocks potential with smart building sensors powered by machine learning.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase