Committee for Children · 9 hours ago
Senior Product Marketing Manager
United States
Full-time
Remote
Senior Level
$125K/yr - $157K/yr
7+ years expCommittee for Children is a social enterprise dedicated to advancing the well-being of children through the development of essential human skills. As a Senior Product Marketing Manager, you will lead the go-to-market strategy for new product initiatives, ensuring that product marketing is informed by market intelligence and measurable data.
EducationNon Profit
Responsibilities
Develop and execute market sizing, segmentation (TAM, SAM, SOM), and competitive analysis to inform product strategy and investment prioritization
Lead the creation and refinement of Ideal Customer Profiles (ICPs), buyer personas, and user personas (e.g., teachers vs. district buyers) using qualitative and quantitative research
Contribute to product portfolio strategy by providing market‑informed perspectives that support alignment of new products with broader organizational goals and positioning
Collaborate on comprehensive business cases, including financial modeling, risk assessment, and investment recommendations
Evaluate and recommend buy, build, or partner options to address solution gaps, including partnerships, integrations, or acquisitions
Shape and communicate the overall distribution/channel strategy (direct, indirect, partners, resellers) in alignment with market buying preferences
Build and operationalize GTM frameworks, roadmaps, launch plans, and measurement systems for both short-term activation and long-term scalability
Provide market insights—including customer needs, buyer behavior, and competitive landscape—to help inform product roadmap discussions and support clear communication of priorities
Map and optimize the end-to-end buyer journey, identifying opportunities to improve experience and conversion
Develop and execute detailed plans that support revenue growth and retention, including new customer acquisition and ongoing engagement strategies
Partner with Product, Finance, Marketing and Sales to develop pricing and packaging strategies that balance value creation, affordability for target customers, and revenue growth
Monitor and influence product-level profitability (margins, unit economics) in partnership with Product and Finance
Assess existing assets (content, technology, relationships) to identify opportunities for reuse or leverage in GTM activities
Align sales processes with market buying stages; develop and maintain a structured content strategy, tailored sales tools, and formal channel training programs
Lead or collaborate on execution of programs, campaigns, events, and partner/channel initiatives, with clear goals and measurement
Equip operations and support teams with product and market information needed for smooth delivery and exceptional customer experience
Lead 0–1 product launches: manage cross-functional execution, align stakeholders, and ensure post-launch transition from the launch team to the growth team
Build systems for launch evaluation, KPI measurement, and learnings documentation to refine organizational playbooks
Serve as the communication hub between Product and Marketing, ensuring alignment on roadmap priorities, customer needs, and messaging cohesion
Mentor cross-functional partners on market insights, GTM methodology, and data-backed storytelling to elevate strategic alignment across the organization
Qualification
Required
7+ years of experience in product marketing, with at least 3 years in edtech, SaaS, or digital learning environments
Bachelor's Degree
Proven success leading 0–1 product launches and operationalizing GTM frameworks across organizations
Strong analytical skills with expertise in market sizing, opportunity analysis, and KPI development
Demonstrated experience influencing product strategy, pricing models, and customer segmentation decisions
Advanced communication and storytelling abilities, with a knack for translating complex data into compelling strategies
Demonstrated experience taking a consultative approach and partnering effectively with cross-functional stakeholders
Advanced proficiency in managing go-to-market and launch initiatives, ensuring progress, timely delivery, and cross-functional accountability
Strategic thinker comfortable balancing macro vision with hands-on execution
Experience with cross-functional leadership and mentoring
Travel Requirements: Travel will include occasional client site visits, conferences, and industry events. Travel to the Seattle office may be required 1-4 time per year. Overall, travel is expected to be no more than 20% of the role
Benefits
We cover 100% of your premiums for medical, dental and vision coverage and 50% for your dependent’s medical and dental premiums
Retirement plan + company match up to 3%; CFC
A flexible work subsidy: $100 per month that you can use on things like phone and internet costs, office supplies, or even commuting costs
16 paid holidays (including winter break and 1 floating holiday), 3 weeks' vacation in your first year, and separate sick leave accrual
Other great benefits include: monthly contribution to childcare and/or dependent expenses, FSA account, parental leave, sabbatical leave, employee assistance program, annual wellness reimbursement, growth and development opportunities, disability and life insurance.
Company
Committee for Children
Educational Nonprofit
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
A
Andrea Lovanhill
Chief Executive Officer
Recent News
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