D1 TRAINING · 8 hours ago
Membership Growth Director
Fort Worth, TX
Full-time
Onsite
Entry, Mid Level
$20/hr - $25/hr
2+ years expD1 Training is a rapidly growing fitness franchise committed to inspiring and motivating athletes to achieve their goals through science-backed training. The Membership Growth Director will be responsible for managing the lead funnel, building community relationships, and driving membership growth through effective sales strategies.
FitnessHealth CareSportsWellness
Responsibilities
Respond to all new leads immediately (goal: within 5–15 minutes, 7 days/week coverage via team rotation)
≥60% of new leads scheduled within their first 15 days in CRM
Maintain >60% average show rate on scheduled appointments
100% of leads/opportunities updated daily with notes, next steps, and accurate stages
Launch and maintain 8–12 active partnerships (businesses, schools, youth orgs, churches, retirement communities, etc.) driving steady referral leads each month
Call/text new leads on arrival; personalize intros by source
Qualify intent, set/confirm appointments, send reminders, and reschedules as needed
Work warm lists (replies, no-shows, past inquiries, referrals) to keep the calendar full
Confirm within 24 hrs of booking and the morning of appointments
Pre-frame assessment value (goal review + movement screen + clear next step)
Keep accurate tags, stages, and close reasons
Submit a daily KPI snapshot (new leads, contacts, sets, confirms, shows, rebooks)
Prospect and secure partner meetings; create simple co-promotions (guest passes, clinics, team nights)
Attend local events; capture leads and book on the spot
Hand off strong notes to coaches/GM before assessments
Join weekly pipeline reviews to remove bottlenecks
Qualification
Required
2–3 years of proven sales experience with a documented track record in a fitness-related business (gym, studio, sports performance, membership model)
Demonstrated ability to persuade people to invest in themselves (consultative selling, goal anchoring, objection handling)
Comfortable with high activity (phone/text/DM) and CRM discipline
Clear, confident communicator—phone, text, and in person
Ability to adapt quickly to changes in strategic marketing offers and market trends
Preferred
Experience in a membership or recurring-revenue environment
Familiarity with CRM/gym platforms (e.g., GoHighLevel, Mindbody, Trainerize, GymSales)
Background in athletics, coaching, or sports performance
Major plus if you're a certified strength coach (NSCA, NASM, ACSM, ACE, etc) as you can increase earning potential coaching group classes and managing personal training clients
Benefits
Commissions
401(k)
Bonus based on performance
Competitive salary
Employee discounts
Free uniforms
Opportunity for advancement
Training & development
Wellness resources
Company
D1 TRAINING
D1 Training is a leading fitness concept that utilizes the five basic tenets of athletic-based training to help people of all ages achieve their sport and fitness goals.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
Princeton Equity Group
2021-11-04Private Equity
Leadership Team
Will Bartholomew
Founder & CEO
Recent News
2025-10-09
2025-09-29
2025-09-12
Company data provided by crunchbase