Segway · 11 hours ago
Channel Marketing Manager
Arcadia, CA
Full-time
Onsite
Senior Level
7+ years expSegway is a company focused on innovative personal transportation solutions, and they are seeking a Channel Marketing Manager to develop and execute marketing strategies across their retail partners. The role involves ensuring brand consistency, optimizing product visibility, and creating engaging retail experiences to drive sales.
Consumer ElectronicsElectric VehicleManufacturingRobotics
Responsibilities
Develop and execute customized marketing strategies for each retail partner to increase brand awareness, optimize sales performance, and enhance the customer experience across online and physical retail environments
Ensure marketing tactics align with each retailer’s audience profile, channel strategy, and market positioning
Maintain consistent product messaging and positioning across all retail channels, ensuring Segway’s brand reflects the company’s innovative vision and value proposition
Ensure all retail-facing content accurately communicates product benefits, differentiation, and brand standards
Oversee digital marketing execution within online retailer platforms, including SEO optimization, product descriptions, imagery, alt-text, and keyword usage
Optimize product listings to improve discoverability, conversion rates, and overall performance within retailer ecosystems
Lead the development of retail marketing materials, including in-store displays, signage, and branded experiences that engage customers and elevate brand presence
Collaborate with internal teams to design impactful, customer-centric store experiences that are informative, engaging, and on-brand
Ensure consistency and quality across all retail touchpoints and merchandising executions
Develop a deep understanding of Segway’s target audiences and adapt marketing strategies to align with the unique customer profiles of different retail partners
Tailor messaging, creative assets, and promotional tactics to maximize resonance and effectiveness by channel
Plan and execute retail events, product launches, and in-store activations in collaboration with retail partners
Create memorable, engaging experiences that highlight Segway’s innovative product features and drive customer interest and sales
Perform other duties as assigned by leadership in support of business objectives and role development
Qualification
Required
Bachelor's degree in Retail Marketing, Business, or a related field preferred, or equivalent work experience in channel marketing or retail marketing
Minimum 7 years of relevant experience in channel marketing, retail marketing, or a related discipline, preferably in a eMobility, consumer electronics, or powersports
Strong understanding of digital marketing best practices, including SEO, content optimization, and performance tracking within online retail platforms
Proven success executing retail marketing campaigns across both e-commerce and brick-and-mortar environments
Experience working with major retail partners, including large online marketplaces and national brick-and-mortar retailers
Strong project management, communication, and cross-functional collaboration skills
Strategic thinker with a high degree of ownership, execution capability, and a results-oriented approach
Preferred
Experience working in a multinational company within an international team is a plus
Bilingual in English and Mandarin is a plus
Company
Segway
We bring a new world of urban transportation with innovative and sustainable products that can entertain every lifestyle and can be enjoyed by everyone.
51-200 employees
Funding
Current Stage
Late StageTotal Funding
$167.96M2021-05-28Product Crowdfunding· $0.18M
2019-06-12Product Crowdfunding· $1.74M
2017-01-01Series Unknown
Leadership Team
James D. Reynolds
CEO
Recent News
Beyond Bylines
2026-01-16
2026-01-06
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