Zello · 9 hours ago
Senior Product Marketing Manager
Austin, TX
Full-time
Hybrid
Senior Level
5+ years expZello is a voice-first communication platform, powered by industry-leading push-to-talk technology, to improve collaboration and productivity for desk-less workers. They are seeking a Senior Product Marketing Manager to accelerate enterprise growth by owning vertical positioning and deal-close enablement, creating messaging and assets to help Sales and Partners succeed.
AppsCommunitiesEnterprise SoftwareInternetMessagingMobile
Responsibilities
Own vertical positioning (Retail, Hard Hats, Aviation)
Define ICPs, personas, value propositions, and competitive differentiation by vertical
Translate customer pain points into crisp, credible enterprise messaging
Develop the core enterprise narrative for each segment - putting customer business outcomes first - and enable sales to lead with a compelling "what’s in it for me," "why Zello," and "why now" story for executive audiences
Build “vertical deal kits” that improve win rate
Create and continuously improve: vertical sales decks, 1-pagers, discovery guides, objection handling, competitive talk tracks
Build ROI inputs and business case templates that help champions sell internally
Partner with Sales leadership to ensure assets are used, not just produced
Create proof and credibility
Develop enterprise-ready proof: case studies, quantified outcomes, security/compliance FAQs, reference stories
Work with Customer Marketing to operationalize references and proof in late-stage deals
Enable Sales + Partners
Deliver enablement for AEs/BDRs: messaging workshops, battlecards, talk tracks, vertical discovery training
Create partner-ready versions of assets for strategic partners (e.g., enterprise mobility ecosystem)
Gather field feedback and iterate quickly
Be the market and competitive voice
Run lightweight competitive and market intel: competitor positioning, pricing packaging insights, feature claims, and “why we win/lose” analysis
Establish win/loss feedback loops and incorporate learnings into messaging and enablement
Own go-to-market strategy for new and existing product features, from beta through general availability
Define feature positioning, target audiences, and messaging frameworks that clearly articulate customer value and business impact
Translate product capabilities into outcomes-focused narratives that resonate with enterprise buyers and operators
Partner closely with Product, Sales, Enablement, and Marketing to plan and execute launches (internal and external)
Qualification
Required
5–8+ years in Product Marketing, Solutions Marketing, or GTM Enablement for B2B SaaS
Strong experience building sales enablement that impacts pipeline outcomes (not just content production)
Benefits
Competitive pay
Equity with significant upside
Flexible schedules and time off
Sabbatical after every five years of service
Ping-pong table
Free snacks in our break room
Company
Zello
Frontline workers save the world everyday. We build technology for them.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$20.75M2022-06-08Series A· $20M
2022-06-08Debt Financing
2012-01-01Convertible Note· $0.75M
Leadership Team
Alexey Gavrilov
CEO & Founder
Thomas Hutchings
CTO
Recent News
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