GeniusTag · 1 day ago
Senior Growth Marketing Lead
United States
Full-time
Remote
Senior LevelGeniusPet is a modern pet-care platform dedicated to enhancing the lives of pet owners through innovative technology and services. They are seeking a Senior Growth Marketing Lead to take ownership of paid acquisition and revenue growth, focusing on scaling their brand and optimizing marketing performance metrics.
Pet Services
Responsibilities
Own acquisition
Build the growth engine
Scale a category-defining pet brand
Take baseline CAC, payback, ROAS, and funnel conversion to a point where we can achieve profitable scale on a consistent basis
Manage Meta performance at scale
Analyze CAC, CPA, CTR, and all platform economics
Oversee creative testing volume + velocity
Develop offers + iterate angles
Ensure landing page conversion
Optimize checkout conversion
Monitor Day 1–30 revenue
Manage payback windows
Track subscription/insurance attach rates
Create a testing roadmap
Establish experiment cadence
Maintain ad creative pipeline
Implement CRO process
Provide full-funnel reporting + insights
Qualification
Required
Scaled a DTC or subscription brand profitably (LTV:CAC mastery)
Built Meta engines from ~$0 → $5M–$10M+ annual spend
Owned the paid P&L end-to-end
Strong creative instinct — you know what actually sells
Deep CRO + funnel optimization experience
A relentless testing cadence — speed is your default
Know your numbers cold
Operate with high urgency, accountability, and results-first thinking
Company
GeniusTag
1 employee
Funding
Current Stage
Early StageCompany data provided by crunchbase