Hyundai Motor Company · 10 hours ago
Director, Product Line Management (Cars & SUVs)
Fountain Valley, CA
Full-time
Onsite
Director/Executive
$215K/yr - $265K/yr
15+ years expHyundai Motor Company is a leading automotive manufacturer that emphasizes performance, quality, and innovation in its vehicles. The Director of Product Line Management will oversee the optimization of sales and performance for Hyundai's Cars and SUVs, leading teams to ensure strategic alignment and effective product launches.
AutomotiveManufacturingTransportation
Responsibilities
The Director, Product Line Management (PLM) – is responsible for leading the performance optimization for all Hyundai Cars/Entry CUVs and SUVs (Elantra family, Sonata family, Kona ICE, Venue, Tucson family, Santa Fe family, Palisade family, Santa Cruz) and ensuring achievement of Business Plan (BP) sales, share, and profit objectives
This includes building and leading two teams of Subject Matter Experts (SMEs) that maintain comprehensive, real-time knowledge of sales performance at a national/regional/market level, inventory levels/mix, product/pricing/incentive competitiveness, marketing plans/effectiveness, region/dealer engagement levels, competitor activity, and segment dynamics (purchase/rejection/avoidance reasons, cross-shopping, model health, loyalty/conquest, demographics, competitive product cadence, units-in-operation, etc.)
The PLM department’s key mission is to lead cross-functionally to provide strategic direction on go-to-market strategies that optimize sales volume, market share, and revenue/profitability
Responsible as the lead Sales and Marketing stakeholder for product portfolio management and new product launch readiness/effectiveness
Lead monthly Performance Review governance meetings (1st Look, PRM1, and 2nd Look) including comprehensive analysis of model performance with a focus on optimizing sales/share/profitability and future go-to-market strategies for all Hyundai models
Includes root cause analysis of performance issues and develop of countermeasures to optimize performance
Lead all Launch Committee governance meetings (LCM) to ensure cross-functional alignment and organizational readiness for new product launches
Focus on identification of problem areas and work collaboratively to address them
Partner closely with Directors in Incentives, Pricing, Product Planning, Distribution, and Marketing to encourage cross-departmental collaboration on upstream planning and downstream problem solving
Proactively lead team to analyze performance of assigned vehicle(s) relative to objectives, develop actionable recommendations to optimize performance across the levers listed below, and present to executive management at governance meetings
Product Planning: Provide upstream strategic direction on product specifications and trim/powertrain/drivetrain mix for models in planning stages and every MY to ensure all models meet Sales and Marketing channel marketplace needs
Market Sensing & Research: Partner in planning and execution of vehicle positioning clinics to learn competitive strengths/weaknesses of new products
Strategy: Lead development of vehicle positioning strategies (including target buyers, product DNA with Key Selling Points, and Marketing hero vehicle trim/color) for all-new, major change, face-lift, and product enhancement vehicles
Sales Analysis & Forecasting: Partner in development of annual Business Plan (BP), Operating Plan (OP), and Midterm Plan (MTP) for all models
Fine-tune Operating Plan monthly for all models based on dealer stock, pipeline, and Incentives
Marketing: Collaborate to ensure product concept, positioning, and KSPs are clearly communicated and with consistency across all company-owned and 3rd party websites/channels
Ensure incentives are properly displayed on website
PR: Partner to ensure vehicle positioning strategy and market performance are effectively incorporated into media events
Incentives: Collaborate in development of monthly programs (Cash, APR, Lease offers) to ensure competitiveness and achievement of volume/share objectives
Create supporting materials for Performance Review governance meeting (PRM2)
Pricing/PDO: Collaborate to optimize pricing and profitability for all models at product change timing and MY change timing
Finance: Ensure strategies optimize contribution margin (CM) of all models and validate financial impact of recommendations
Distribution: For monthly Production Order (PO), provide national trim and drivetrain mix based on dealer stock, pipeline, and market trends
For Fleet, provide guidance on models and volumes
Sales Training: Collaborate to ensure KSPs are clearly communicated (ensure consistency with key marketing messages, positioning, and proper competitor comparisons)
Sales Operations: Operate closely downstream with field leadership to collaborate, manage and optimize media messaging, incentives and provide strategic/tactical inputs to drive the monthly go-to-market plan
Develop financially vetted business cases for product performance improvement recommendations
Lead two high performing HMA PLM teams (Cars/Entry CUVs and SUVs)
Lead cross-functional teams and projects
Qualification
Required
Must be a high school graduate
Bachelor's degree required
Fifteen or more years of professional experience at a manufacturer/distributor of consumer products with direct product responsibilities (planning, pricing, marketing, incentives, distribution, and/or sales)
Ten or more years of supervisory experience leading direct and cross-functional teams
Cross-functional project management experience required
Extensive data analysis, data visualization, and story-telling expertise required
Self-starter with curiosity and initiative
Excellent communication and presentation skills with experience presenting to senior executives
Strong analytical skills with attention to detail
Ability to simplify complex issues, develop a compelling point of view, and persuasively make case for change leading to action
Exceptional organizational and teamwork skills
Ability to multi-task
MS office proficiency required
Preferred
Master's degree preferred
Automotive industry experience strongly preferred
Strong automotive industry and technology knowledge preferred
Experience with JD Power, Maritz, GfK, S&P Global Mobility, Strategic Vision, Ace Metrix, Tableau, etc. studies/tools a plus
Benefits
Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
Holiday Pay - the company shuts down with pay between Christmas and New Years.
Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
401(k) retirement plan with Employer Match
Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
Vacation and sick time off
Employer-paid basic life and disability coverage, including Paid-Family Leave.
Mental health, wellbeing, and employee assistance program
Health advocate (support)
Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
External Training and Development Programs
Company
Hyundai Motor Company
Hyundai Motor Company is a multinational automotive manufacturer with various vehicle lineups, brand vision, and global campaigns.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1974-06-28IPO
Leadership Team
Don Romano
Chief Executive Officer
Steve Flamand
President and CEO
Recent News
2026-01-23
2026-01-23
2026-01-22
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