Pacific Hospitality Group · 1 day ago
Area Director of Marketing
Pacific Hospitality Group is a company that operates Denu Hotel & Spa and Ko’a Kea Resort on Poipu Beach, focusing on wellness and luxury experiences. They are seeking an Area Director of Marketing to oversee the marketing strategy for both resorts, develop brand campaigns, and drive commercial performance through collaboration with various teams.
HospitalityResortsTourismTravel
Responsibilities
Oversee the marketing strategy and execution for two independent luxury resorts, each with its own unique positioning
Develop and lead distinct brand campaigns that capture Denu’s wellness/lifestyle focus and Ko’a Kea’s romance/luxury beach positioning
Partner with sales, revenue management, and property leaders to drive integrated commercial performance
Oversee digital strategy, content creation, CRM/loyalty (Stay Golden), paid media, public relations, and brand partnerships
Manage social media, influencer relationships, and digital storytelling across multiple platforms (Instagram, Facebook, LinkedIn, TikTok, etc.)
Mentor and develop marketing team members, ensuring executional excellence and alignment with strategy
Qualification
Required
Oversee the marketing strategy and execution for two independent luxury resorts, each with its own unique positioning
Develop and lead distinct brand campaigns that capture Denu's wellness/lifestyle focus and Ko'a Kea's romance/luxury beach positioning
Partner with sales, revenue management, and property leaders to drive integrated commercial performance
Oversee digital strategy, content creation, CRM/loyalty (Stay Golden), paid media, public relations, and brand partnerships
Manage social media, influencer relationships, and digital storytelling across multiple platforms (Instagram, Facebook, LinkedIn, TikTok, etc.)
Mentor and develop marketing team members, ensuring executional excellence and alignment with strategy
You're a strategic marketer with proven success in hospitality, lifestyle, or luxury consumer brands
You can develop annual marketing plans and budgets with clear revenue objectives and measurable ROI
You bring a balance of creativity and analytics—strong at positioning and storytelling but equally comfortable with KPIs, dashboards, and optimization
You thrive in a multi-brand environment and can balance shared efficiencies with distinct brand identities
You're collaborative and agile, willing to flex between high-level strategy and hands-on execution when needed
You understand the independent hotel space, where differentiation, partnerships, and guest loyalty drive performance
Benefits
Comprehensive benefits package including:
Medical, dental, and vision insurance
Life insurance, short-term and long-term disability
401k with employer contribution
Educational reimbursement
Paid time off, including vacation and sick leave
Unique hotel perks and access to resort experiences.
Company
Pacific Hospitality Group
Pacific Hospitality Group is a hospitality company that provides hotel management services.
Funding
Current Stage
Late StageRecent News
Hospitality Net
2024-02-09
Hotel Management
2023-12-23
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