Diversity Nexus · 23 hours ago
Trade Marketing Associate Manager
NY
Full-time
Onsite
Mid Level
3+ years expDiversity Nexus is a company focused on enhancing marketing strategies, and they are seeking an Associate Manager for Trade Marketing. The role involves executing transversal trade marketing plans and collaborating with various teams to optimize digital tools and improve the consumer journey.
Staffing & Recruiting
Responsibilities
Lead and track transversal digital projects such as SmartShopper, Digital Windows, Lens Simulator marketing and tracking, and the Asset Distribution Tool. Set KPIs for usage and impact of digital tools. Regularly analyze performance data to identify areas for improvement and proactively lead optimization initiatives across sales channels
Support the adoption and conversion of these tools through tailored marketing, insights, and communications plans
Develop Marketing support, insights and communication plan to maximize the usage and conversion of the tools in collaboration with global and local leaders
Champion Customer-Centric Innovation: Collect feedback from sales teams and customers to evolve digital tools based on real-world needs. Act as the voice of the customer in tool development and rollout
Support Sr Director Marketing and Project Manager in overseeing and managing trade marketing budget for all digital tools activities
Supports the communication and training with Sales and Marketing. Develop training modules, quick-start guides, and best practice playbooks for sales teams to ensure consistent and effective tool usage
Provide administrative and logistic support for Sales Consultants and Sales Managers regarding digital platforms
Ensure digital tools are seamlessly integrated across the customer journey—from merchandising to consultation to post-sale follow-up—to drive a unified experience
Qualification
Required
Bachelor's degree
Minimum 3 years of experience in marketing, trade marketing, or project management
Strong project management skills with high attention to detail
Proficiency in Excel, PowerPoint, and Word
Excellent communication and interpersonal skills
Ability to work cross-functionally and manage multiple priorities in a fast-paced environment
Preferred
Experience with digital marketing tools or platforms (e.g., asset management, digital retail tools)
Background in B2B or wholesale channel marketing
Experience supporting sales enablement or training materials
Familiarity with data analysis and KPI tracking
Ability to collect and incorporate customer feedback into marketing solutions
Company
Diversity Nexus
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase