Installation Made Easy, Inc. · 21 hours ago
Marketing Manager
United States
Full-time
Remote
Senior Level
7+ years expInstallation Made Easy, Inc. is a company that provides software and process management to enhance home improvement offerings. The Marketing Manager will lead the marketing program execution, manage a marketing team, and ensure alignment with business objectives while working in a fully remote environment.
Enterprise SoftwareHome ImprovementSoftware
Responsibilities
Own the strategic oversight and execution of IME’s marketing programs, ensuring alignment with business objectives and partner needs
Lead and manage marketing team, setting priorities, performance expectations, and quality standards
Establish scalable processes and best practices for creative production, digital marketing execution, and program launches
Oversee the development and governance of all marketing assets, including websites, email campaigns, digital content, and in-store materials
Provide executive-level guidance on branding, visual identity, and customer-facing communications
Partner closely with Business Development, Operations, Product, and Compliance to ensure marketing programs are accurate, compliant, and launch-ready
Direct ongoing maintenance and optimization of existing programs, including:
Retailer websites and landing pages within Umbraco CMS
Email campaigns and program communications within Salesforce Marketing Cloud
Lead the setup and rollout of new marketing programs, including:
Standing up new retailer websites and digital experiences
Designing email strategies, matrices, and campaign frameworks
Oversee digital marketing performance and analytics, including Google Analytics reporting and insight generation for leadership
Ensure consistent documentation and asset libraries are maintained across all programs
Serve as a senior point of contact for marketing-related requests, providing consultation, prioritization, and strategic recommendations
Represent marketing initiatives confidently with senior and executive stakeholders
Any other responsibilities as assigned
Qualification
Required
Bachelor's degree in Marketing, Communications, or a related field
7+ years of progressive experience in marketing, digital marketing, or marketing operations
Experience managing creative or marketing teams
Demonstrated success leading complex marketing programs with multiple stakeholders
Proven ability to operate at both strategic and executional levels
Strong business acumen and sound judgment in ambiguous or high-pressure situations
Exceptional written and verbal communication skills, including executive-level presentation capability
Highly organized with the ability to manage multiple high-impact initiatives simultaneously
Self-directed and effective in a fully remote, always-on work environment
Preferred
Deep experience with Salesforce Marketing Cloud and email campaign execution
CMS experience (Umbraco strongly preferred)
Working knowledge of SEO, UX/UI best practices, and digital performance optimization
Experience with motion graphics or advanced creative tools (e.g., After Effects)
Background in copywriting or content strategy
Experience supporting B2B2C, retail, or home improvement-related programs
Benefits
100% remote work environment
Employer provided equipment.
Medical, dental, and vision insurance
Health savings plan includes employer contribution to health savings account.
Medical and dental flexible spending accounts
Company paid basic life, short-term disability, and long-term disability insurance.
401K plan with employer match
Company matches 100% of the first 4% of salary deferrals.
All contributions, including employer contributions, are 100% vested immediately.
Employee discount program for Electronics, Groceries, Travel, Entertainment, and more
Employee assistance program
Pay on demand.
Critical illness, hospital indemnity, group accident, and legal insurance
Paid time off.
And more!
Company
Installation Made Easy, Inc.
IME provides innovative enterprise software for the home improvement industry.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Tara (Lester) Lockridge
Chief Financial Officer
Jarod Harriman
President & Chief Operating Officer
Company data provided by crunchbase