COMMSERVE TECHNOLOGIES INC · 2 hours ago
Programmatic Media Senior Specialist
United States
Full-time
Remote
Mid, Senior Level
4+ years expCOMMSERVE TECHNOLOGIES INC is seeking a Programmatic Media Senior Specialist to join their Global Digital Marketing team. This role involves serving as the in-house programmatic subject matter expert, informing the strategy for various media campaigns and collaborating cross-functionally to align programmatic strategies with business objectives.
Computer Software
Responsibilities
Support global programmatic media execution to achieve brand awareness and demand generation goals
Assist in building and optimizing programmatic strategies, including targeting tactics, placements, partners, and creative, to support brand and demand generation objectives
Monitor channel performance and budget pacing, providing insights to inform the strategic roadmap
Help activate advanced capabilities such as 1st-party data usage, audience creation, and retargeting strategies
Work with media agencies to support seamless execution, campaign management, account hygiene, and campaign optimizations
Continuously analyze campaign performance to recommend refinements to targeting, creative, and bid strategies
Support tagging, trafficking, and troubleshooting of programmatic campaigns to maintain data accuracy and tracking integrity
Collaborate with internal Web, Marketing Ops, and Analytics teams to help enhance tracking, measurement, and user experience
Utilize industry tools like Moat, IAS, and Double Verify to support brand safety, viewability, and fraud prevention efforts
Collaborate with ad platforms and exchanges to explore new programmatic features and beta opportunities
Maintain and share best practices while supporting operational excellence for the channel
Qualification
Required
4 to 6 years of hands-on experience in Programmatic Media, agency management a plus
Strong expertise in The Trade Desk, Google Ads, and Google Campaign Manager
Experience onboarding and scaling a DSP and ad server
Strong analytical skills, with a focus on interpreting performance data and delivering actionable insights
Excellent collaboration and communication skills to work effectively across teams
Proven experience in a fast-paced environment
Preferred
Experience in B2B SaaS experience marketing, agency experience, demand generation, and brand media is highly preferred
Content syndication media management experience is a plus
Company
COMMSERVE TECHNOLOGIES INC
CommServe Technologies Inc is a global provider of ITES support, cybersecurity solutions, staffing services, enterprise application support, and PMO consulting.
Founded in 2024Troy, Michigan, US
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase