TCI (Teachers' Curriculum Institute) · 6 hours ago
Customer Marketing Manager (Remote)
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $140K/yr
5+ years expTeachers’ Curriculum Institute (TCI) is a leading provider of K–12 curriculum solutions that combine engaging content, hands-on learning, and powerful technology to bring education to life. The Customer Marketing Manager will drive customer engagement, retention, and advocacy by developing and executing marketing programs that enhance customer relationships and insights.
EducationPublishing
Responsibilities
Develop and execute customer marketing programs that drive onboarding, usage, and long-term engagement
Create renewal and retention campaigns aligned to customer health metrics
Design and deliver onboarding communications and in-app/email journeys
Gather, analyze, and present customer engagement and product usage insights
Capture and promote customer stories, testimonials, and success narratives
Partner internally to represent the voice of the educator and guide customer-first strategies
Qualification
Required
Bachelor's degree in Marketing, Business, Education, Communications, or related field
5+ years of experience in customer marketing (usage/renewal) or EdTech marketing (required)
Strong analytical skills and experience interpreting usage/engagement data
Exceptional writing, communication, and storytelling skills
Experience developing onboarding, renewal, or advocacy campaigns
Ability to manage multiple projects and work cross-functionally
Benefits
Medical
Dental
Vision
401k benefits
PTO
Bonus eligibility
Company
TCI (Teachers' Curriculum Institute)
We provide K-12 educators with inquiry-based science and social studies curriculum solutions designed to engage students and drive learning.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Bert Bower
CEO
Ellen Hardy
Chief Operating Officer
Company data provided by crunchbase