Mindlance · 16 hours ago
Trade Marketing Associate Manager
New York, NY
Full-time
Onsite
Mid Level
3+ years expMindlance is a company seeking a Trade Marketing Associate Manager who will report to the Sr Director of Trade Marketing. This role is responsible for executing Trade Marketing plans across various channels while collaborating with Sales, Brand Marketing, and global teams to enhance the consumer journey using digital tools.
Human Resources
Responsibilities
Lead and track transversal digital projects such as SmartShopper, Digital Windows, Lens Simulator marketing and tracking, and the Asset Distribution Tool. Set KPIs for usage and impact of digital tools. Regularly analyze performance data to identify areas for improvement and proactively lead optimization initiatives across sales channels
Support the adoption and conversion of these tools through tailored marketing, insights, and communications plans
Develop Marketing support, insights and communication plan to maximize the usage and conversion of the tools in collaboration with global and local leaders
Champion Customer-Centric Innovation: Collect feedback from sales teams and customers to evolve digital tools based on real-world needs. Act as the voice of the customer in tool development and rollout
Support Sr Director Marketing and Project Manager in overseeing and managing trade marketing budget for all digital tools activities
Supports the communication and training with Sales and Marketing. Develop training modules, quick-start guides, and best practice playbooks for sales teams to ensure consistent and effective tool usage
Provide administrative and logistic support for Sales Consultants and Sales Managers regarding digital platforms
Ensure digital tools are seamlessly integrated across the customer journey—from merchandising to consultation to post-sale follow-up—to drive a unified experience
Qualification
Required
3+ years of experience in marketing, trade marketing, or project management
Strong project management skills with high attention to detail
Proficiency in Excel, PowerPoint, and Word
Excellent communication and interpersonal skills
Ability to work cross-functionally and manage multiple priorities in a fast-paced environment
Bachelor's degree
Minimum 3 years of experience in marketing, trade marketing, or project management
Preferred
Experience with digital marketing tools or platforms (e.g., asset management, digital retail tools)
Background in B2B or wholesale channel marketing
Experience supporting sales enablement or training materials
Familiarity with data analysis and KPI tracking
Ability to collect and incorporate customer feedback into marketing solutions
Company
Mindlance
Mindlance is a Staffing and Recruiting company which provides multi-vertical staffing services
1001-5000 employees
H1B Sponsorship
Mindlance has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (71)
2024 (53)
2023 (37)
2022 (72)
2021 (36)
2020 (40)
Funding
Current Stage
Late StageLeadership Team
R
Rajat Paul Dhall
Co-Founder & Managing Director
V
Vik Kalra
Co-Founder and Managing Director
Recent News
2025-11-19
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2025-04-14
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