Intuit · 2 days ago
Principal Product Marketing Manager, Mid-Market
Mountain View, CA
Full-time
Hybrid
Lead/Staff
12+ years expIntuit is transforming how mid-market and growing enterprise businesses manage their finances through its Enterprise Suite. They are seeking a Principal Product Marketing Manager to define strategies that drive vertical growth, partnering with various teams to enhance product offerings and market positioning.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Define the Vertical Strategy
Lead the end-to-end product marketing strategy for industry expansion — from market sizing and segmentation to positioning, pricing, and launch planning
Identify high-growth verticals and subsegments with the strongest product-market fit, leveraging market, customer, and usage insights
Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES
Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs
Shape Product and Packaging Decisions
Influence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry
Define vertical editions, feature tiering, and pricing strategies that align with customer value and competitive dynamics
Collaborate with Product to ensure new capabilities are positioned for maximum adoption, revenue, and retention
Partner with PMMs across core departments to ensure a consistent and differentiated “vertical ERP” story
Lead Go-to-Market Strategy and Execution
Own the narrative for how IES delivers end-to-end industry workflows — ensuring clarity and resonance from the website to sales decks
Build the GTM blueprint for vertical launches, including naming, messaging, content strategy, enablement, and demand activation
Partner with Channel and Sales Enablement to equip sales teams with vertical-specific playbooks, proof points, and competitive positioning
Lead cross-functional readiness reviews to ensure alignment across product, sales, and marketing teams for each launch
Act as a Strategic Thought Partner
Serve as the senior voice of the market — regularly briefing leadership on trends, competitive movements, and opportunities for expansion
Advise cross-functional leaders on how to prioritize investments that accelerate vertical adoption and market share
Represent Intuit at industry events, customer councils, and analyst briefings as a credible thought leader for mid-market ERP innovation
Qualification
Required
12+ years of experience in product marketing, product strategy, or go-to-market leadership
Deep understanding of how to translate customer insight into product and packaging decisions
Track record of driving multi-vertical go-to-market initiatives that deliver measurable growth
Exceptional storytelling and executive communication skills — able to inspire action across all levels of the organization
Analytical rigor with comfort in modeling market opportunities, pricing, and financial impact
Experience leading without authority — influencing roadmaps, org priorities, and cross-functional outcomes
Preferred
domain expertise in Construction, Manufacturing, Financial Services/Real Estate/Family Office, Tech, Non-profit, or Healthcare industries
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
2026-01-22
2026-01-22
Company data provided by crunchbase