Fairmont Hotels & Resorts · 11 hours ago
Regional Director of Sales and Marketing
Wailea, HI
Full-time
Onsite
Director/Executive
$230K/yr - $255K/yr
6+ years expFairmont Hotels & Resorts is a luxury oceanfront resort located in Maui, Hawaiʻi. They are seeking a Regional Director of Sales and Marketing to lead the sales and marketing strategy, drive revenue performance, and enhance brand presence across the region.
HospitalityResorts
No H1B
Responsibilities
Work closely with the Sales & Marketing Department and the Directors of Sales & Marketing in the region to drive top-line revenue performance and maximize market share
Involved in the Strategic Planning Process for each hotel including but not limited to Five Year Market Segmentation Plan, Proformas and Budgets
Identify marketing synergies within the destination and region
Attain and/or surpass budgeted revenue expectations and RevPAR Index targets
Have constant focus on all revenue streams (Rooms, Catering, F&B, Spas,etc.)
Assist with development of the region’s sales and marketing talent with a constant eye on identification of hi-potential colleagues and succession planning opportunities
Act as a key ambassador with customers and Global Sales to maximize awareness, enhance Brand presence and increase business for the hotels including but not limited to tradeshows, Global Sales Blitzes, community activations and client sales activities
Quarterly management of the Goals and Sales Incentive Program, Accelerate
Design, market and optimize activations and signature events synergistically with appropriate constituents and contacts
Ensure that sales and marketing action plans are in place for need periods, market segments, niche markets and/or special events at each hotel and as a region
Build and maintain an effective relationship with owners
Champion brand positioning and brand standards within the region
Leverage Fairmont/Accor platforms, systems, loyalty program and overall strategies. Engage with Fairmont/Accor sales and marketing teams to maximize available tools and resources available to achieve revenue goals and steal market share
Create, plan, implement and monitor execution of the annual marketing plan and the strategies, tactics, and resources necessary to achieve the overall organizational business objectives. Ensure all marketing communications are coordinated and are an effective expenditure of resources
Support Director of Marketing & PR efforts to continually seek improvement of property websites, including vanity sites and brand.com, to include best in class visuals, storytelling, user experience and e-commerce optimization
Research, analyze and monitor various marketing, financial and demographic factors so business opportunities may be captured/optimized, and the effects of competitive activity may be minimized
Enable group sales team with effective selling tools and initiatives that generate qualified leads
Identify opportunities and drive the tracking of guest data across all touch points to customize the experience, drive revenue and improve loyalty and satisfaction
Evolve customer segmentation; behavioral, demographic, predictive and motivational by leveraging guest data and insights
Monitor the competitive landscape and market conditions to identify opportunities, issues, and risks, to form tactical strategies
Manage sales and marketing spend, to align with forecast and budget direction
Participate in key professional societies and activities related to the hospitality industry
Serve as 'corporate in the field' to communicate and leverage Accor tools, programs and resources for hotels in the region
Partner with Regional Vice President, General Managers and DOSMs to support goals and objectives within hotels
Qualification
Required
6-8 years of experience in luxury hotel/global sales environment, of which at least four have been as a Director of Sales & Marketing, with knowledge of all hotel business market segments
Proven record to coordinate multiple departments to make gains towards targeted GOP, guest feedback and employee engagement results
Proven success in partnering with Rooms, Food & Beverage and other departments
Must be able to speak, read, write and understand the English language
Requires excellent communication skills, both verbal and written
Excellent interpersonal and organizational skills, with a keen focus on attention to detail, follow-up, refined guest service skills with a strong ability to multi-task
Must be service oriented and capable of communicating effectively with persons involved in all levels of authority, both internally and externally
Clear working knowledge of budget planning and execution
Proficient in computer skills, including advanced knowledge in Word, Excel, PowerPoint and SharePoint-base web environment
Working knowledge of Opera Sales & Catering (or similar)
Ability to multi-task and work well in stressful & high-pressure situations
Ability to build strong relationships, interact and influence others at all levels of the organization, a team player, motivator & self-starter
Ability to motivate developing leaders to act as entrepreneurs while innovating guest oriented solutions creatively and profitably
Self-confident, proactive, resourceful, solutions-oriented individual, able to prioritize and make effective decisions
High degree of professionalism with strong understanding of hotel operations and business acumen
Analytical skills, strength as a developer and a leader of others, creativity, and strong planning skills are essential for this position
Must be highly organized, goal and results oriented
Knowledge of the relationship between process, policy, people and performance
Adept at evaluating, plan building, scenario planning, execution, communication and management of large projects involving multiple and dependent disciplines
Strong work ethic and ability to build internal and external relationships
Proven ability to achieve objectives in a diverse and changing environment
Strong analytical thinking with business acumen and management skills
Ability to lead multi-cultural business and team
Preferred
College Diploma, Business School or Hotel Management degree
Benefits
Comprehensive benefits package (Medical, Vision and Dental) including extended benefits like; Basic insurance, TDI and Long-Term Disability for regular Full-time and Part-time employees
401(k)
One complimentary duty meal for all employees that work more than 6 hours per shift
Food & Beverage discount at Fairmont Kea Lani (venue specific and discount may vary)
Wellness Offerings
Employee benefit card offering discounted rates in Accor worldwide
Learning programs through our Academies
Opportunity to develop your talent and grow within your property and across the world!
Ability to make a difference through our Corporate Social Responsibility activities
Company
Fairmont Hotels & Resorts
Located in the heart of each destination we call home, a stay at any Fairmont hotel is truly unforgettable.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
unknown2015-11-25Acquired
Leadership Team
Isabel Chung
Executive Chef - Fairmont Empress
Recent News
2026-01-11
The Magnificent Mile Association
2025-11-11
Business Insider
2025-11-08
Company data provided by crunchbase