eBay · 5 hours ago
Director - eBay Live- Category Expansion
Florida, United States
Full-time
Onsite
Director/Executive
$163K/yr - $244K/yr
10+ years expeBay is a global ecommerce leader committed to changing the way the world shops and sells. The Director of Category Expansion will be responsible for building and scaling eBay Live’s newest categories, defining strategy, and leading cross-functional execution to achieve growth in GMV and revenue.
AuctionsE-CommerceInternetMarketplaceRetail
Responsibilities
Deliver ambitious GMV and revenue targets across assigned eBay Live categories
Act as General Manager for your categories, with accountability for both topline and bottom-line performance
Own budget management, including seller incentives, marketing, and programming investments to maximize ROI
Establish eBay Live’s right-to-win within each category, informed by market dynamics, seller economics, and buyer behavior
Determine what to prioritize, when, why, and how across supply growth, demand generation, content, trust, and product capabilities
Translate strategy into clear roadmaps and execution plans across teams
Define assortment strategy, including target buyer segments and inventory profiles
Set clear criteria for seller selection and onboarding using analytics, pattern recognition, and merchant intuition
Partner with Business Development to recruit, onboard, and scale high-potential sellers
Negotiate complex commercial agreements and incentive structures with sellers and vendors
Lead the creation of entertaining, high-conversion live content tailored to different shopping and entertainment 'modes'
Develop and continuously refine run-of-show playbooks that push the boundaries of live shopping
Ensure programming quality, trust, and differentiation that sets eBay Live apart in the market
Lead a diverse cross-functional group including Business Development, onboarding, account management, programming, operations, and product partners
Drive execution with the rigor of an operator and the adaptability of a startup founder
Build, hire, coach, and retain a high-performing direct team (5–10), including entrepreneurial category managers as new verticals are launched
Evolve org structure and team composition as categories scale and priorities shift
Qualification
Required
BA/BS degree or equivalent; MBA strongly preferred
10+ years of relevant ecommerce, marketplace, or retail experience, including direct work with sellers and/or brands
Proven experience owning or influencing P&L, GMV, or revenue targets
Strong interest in, or experience with, live selling, video commerce, or creator-led marketplaces
Demonstrated success leading and developing teams with entrepreneurial DNA
Exceptional strategic and analytical skills, with the ability to use data to identify patterns, set direction, and iterate quickly
Strong cross-functional leadership, project management, and stakeholder engagement skills
Excellent written and verbal communication skills, with the ability to influence at all levels and build trusted seller relationships
Willingness to travel up to ~15% for seller meetings, industry events, and team offsites
Benefits
Target bonus
Restricted stock units
Full range of medical
Financial
401(k) eligibility
Various paid time off benefits
PTO
Parental leave
Company
eBay
eBay is a global online marketplace enabling users to buy, sell, and auction new or used items across various categories.
10001+ employees
H1B Sponsorship
eBay has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (572)
2024 (883)
2023 (779)
2022 (682)
2021 (748)
2020 (766)
Funding
Current Stage
Public CompanyTotal Funding
$1.16BKey Investors
Benchmark
2022-11-07Post Ipo Debt· $1.15B
1998-09-24IPO
1998-01-01Series Unknown
Leadership Team
Jamie Iannone
CEO
Alex Kazim
VP, GM eBay Services
Recent News
Digital Commerce 360
2026-01-23
2026-01-22
Company data provided by crunchbase