YMCA of the USA · 14 hours ago
Business Development Coordinator
Livingston, NJ
Full-time
Onsite
Entry Level
2+ years expYMCA of the USA is focused on expanding leadership potential and community impact. The Business Development Coordinator is responsible for generating and managing membership and program leads through grassroots marketing and outreach efforts, while supporting business development strategies for growth and revenue expansion.
Career PlanningCommunities
Responsibilities
Work collaboratively with local branches to generate new membership and program leads through hands-on grassroots business development efforts, including community tabling, outreach, and participation in community and corporate partner events during weekdays, evenings, weekends, and some holidays as needed
The role requires meeting a minimum number of community and corporate partner events, as established by the Senior Director of Business Development and Operational Compliance, while actively supporting lead generation, sales efforts, and execution of association business development plans
Conduct market research to identify new business development opportunities and understand the local market competition
Travel throughout the Association’s service areas to meet with potential membership and/or program partners
Collaborate with the Marketing and Communications team to develop marketing messages and resources to support the membership and program growth strategy
Participate in and support the Annual Campaign
Participate in workshops, trainings and seminars that will enhance professional growth
Demonstrate and model the YMCA’s four core values of Caring, Honesty, Respect, and Responsibility
Perform such other job-related duties as may be periodically assigned by the Supervisor
Provide training and ongoing support to branch and association staff on lead management best practices, including lead capture, follow-up, and conversion standards
Ensure all leads are accurately entered, tracked, and maintained in HubSpot or another designated lead management system or another lead management system designated by the Senior Director of Business Development and Operational Compliance, and conduct regular audits to ensure data integrity and compliance
Develop and distribute monthly KPI reports related to lead generation, conversion, and follow-up performance, and partner with leadership to address trends and improvement opportunities
Build and maintain relationships with community organizations, schools, municipalities, and employer partners to support ongoing outreach, referrals, and corporate engagement opportunities
Support presales, new facility openings, and major initiatives by coordinating outreach activities, staffing events, and capturing and managing leads during high-volume campaigns
Manage all aspects of the organization’s mascot (Pickle Dill) appearances, including scheduling visits, coordinating event logistics to support lead‑generation and community engagement efforts, and overseeing the rotation and readiness of staff assigned to wear the mascot costume
Adhere to all Association safety policies and procedures, with specific emphasis on youth protection, including avoiding one-on-one interactions, immediately reporting red-flag behaviors to a supervisor, and fulfilling all mandated reporter requirements
Qualification
Required
BA/BS in Management, Business, Marketing, Communications or related field
Excellent customer service and interpersonal skills required
Computer literacy in Microsoft Office programs
Strong networking skills with ability to build relationships with staff, members and community leaders in an effort to develop membership growth
Strong time management, project management, and organizational skills with attention to detail
Preferred
Master's degree preferred
Minimum of two-years of experience in customer service and/or sales preferred
Prior knowledge of SGA Pulse and HubSpot software is a plus
Company
YMCA of the USA
YMCA of the USA is the national resource office for the nation's YMCAs. Located in Chicago, IL, YMCA of the USA exists to serve YMCAs.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Suzanne McCormick
President & CEO
Recent News
First Five Years Fund
2025-09-19
2025-03-30
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