US Claro · 3 hours ago
Product Marketing Manager
Brandon, FL
Full-time
Onsite
Mid, Senior Level
$90K/yr - $100K/yr
7+ years expUS Claro is a technology company specializing in cybersecurity, AI, cloud, IoT, and IT optimization. The Product Marketing Manager will develop and execute marketing strategies for their technology portfolio, focusing on product positioning, go-to-market strategies, and cross-functional collaboration to drive customer engagement and revenue growth.
Information TechnologyTelecommunications
Responsibilities
Define clear, differentiated positioning and messaging for Claro’s technology solutions
Translate technical features into value‑based narratives tailored to specific industries, personas, and customer pain points
Ensure consistent messaging across all marketing, sales, and product touchpoints
Build and execute launch strategies for new solutions and major enhancements
Identify target segments, key use cases, competitive considerations, and success metrics for each launch
Partner cross‑functionally to ensure alignment across product, marketing, sales, and customer success throughout the product lifecycle
Create high‑impact assets—including datasheets, whitepapers, case studies, web copy, and POVs—that reflect product positioning and drive customer understanding
Develop messaging frameworks, value‑prop stories, and industry‑specific narratives used across marketing channels for capabilities in security, networking, AI, cloud, and digital transformation solutions
Collaborate with direct and channel sales teams to provide the tools and resources they need to sell our products effectively
Develop sales training materials, presentations, and product demonstrations
Conduct product training sessions to ensure the sales team has a deep understanding of the features, benefits, and competitive advantages of our solutions for each target customer profile
Monitor industry trends, competitive shifts, customer needs, and emerging technologies
Analyze customer feedback using Gong, Outreach, and Salesforce, win/loss insights, and market data to identify new opportunities and refine product direction
Translate insights into actionable recommendations for product, sales, and marketing teams
Support demand generation activities by contributing to the development of marketing campaigns, lead generation programs, and customer acquisition initiatives
Collaborate with the marketing team to develop targeted messaging and content for digital marketing channels, events, and tradeshows
Work closely with cross-functional teams, including product management, engineering, sales, and customer success, to drive successful product launches and ongoing product/solution success
Act as a liaison between the product marketing team and other departments to ensure effective communication and collaboration
Recommend pricing for the products/solutions, promotional activities, and launch offers to attract and retain target customer profiles
Maintain and update product collateral, internal documentation, and training materials to ensure consistency and accuracy across teams
Represent the ideal customer profile in business decisions and identify opportunities/risks for marketing strategy and product innovation based on customer needs
Develop deep expertise in Claro’s products, customer needs, industries, and expected business outcomes
Act as a strategic internal advisor on product capabilities, use cases, competitive differentiation, and market direction
Represent Claro externally through speaking engagements, webinars, and customer‑facing presentations
Publish thought‑leadership content (blogs, articles, POVs) that positions Claro—and you—as a market authority
Engage directly with customers and prospects to uncover insights that inform roadmap, messaging, and GTM strategy
Qualification
Required
A bachelor's Degree in marketing, business, or a related field is required
7-9 years of experience in product marketing, preferably in the AI, managed IT services, cybersecurity, and/or cloud technology industry, required
4-6 years of experience with digital marketing platforms, CRM systems, and marketing automation tools is an advantage, required
Excellent written and verbal communication skills, including writing and proofreading
Ability to clearly communicate information effectively and persuasively
Ability to read and interpret documents
Certified Product Marketing Manager (CPMM)-AIPMM
Preferred
Master's Degree MBA Preferred
4-6 years of Product development and cross-functional engineering processes experience preferred
Benefits
Professional development
A culture that celebrates success and diversity
Medical, Dental, Vision
16 Holidays, 15 days PTO, 7 sick days
401k with a match and tuition reimbursement
Company
US Claro
Claro, a subsidiary of América Móvil, is a global integrator with over 20 years of experience and your partner for managing secure-by-design cybersecurity and information technology solutions adapted to your business requirements.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Luis Segovia
Chief Financial Officer
Rossmery Pirkau
Sr. Manager, Office of CEO, Legal and Office
Recent News
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2025-10-22
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