Marcel Digital · 1 day ago
Analytics Manager, Back End Analytics
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
3+ years expMarcel Digital is an award-winning digital marketing and web development agency based in Chicago. The Analytics Manager – Back End Analytics will own and evolve the data foundations that power client reporting and insights, focusing on data plumbing, modeling, and analytics implementations to ensure data is trustworthy and decision-ready.
AnalyticsDigital MarketingSEOWeb Development
Responsibilities
Design and audit GA4 and Google Tag Manager implementations with a focus on event design, data layers, and measurement governance
Define and document metric logic, naming conventions, and analytics standards to ensure consistency across clients
Ensure analytics implementations are robust to consent management, privacy requirements, and evolving platform constraints
QA, test, and troubleshoot analytics implementations to ensure data accuracy and reliability
Build and maintain pipelines from GA4 and other marketing platforms into BigQuery and related data warehouses
Transform raw event-level data into analysis-ready datasets for reporting, attribution, and modeling
Support server-side tracking implementations and data enrichment workflows
Monitor data quality, pipeline health, and edge cases across client environments
Enable advanced analyses such as incrementality testing, cohort analysis, funnel analysis, and media performance evaluation
Support experimentation frameworks, CRO measurement, and analytical design (not UI/UX execution)
Collaborate with Paid Media and Analytics teams to improve how performance is measured beyond last-click attribution
Translate complex analytical findings into clear implications for client strategy
Partner with Account Managers to interpret data and extract the 'story' behind performance
Support development of analytics scopes, SOWs, timelines, and budgets
Contribute to evolving Marcel’s analytics methodologies, documentation, and internal training
Occasionally support thought leadership efforts (e.g., blog posts, internal talks, sales enablement)
Qualification
Required
3–5+ years of experience in digital analytics or data-focused roles
Deep experience with GA4 and Google Tag Manager, including complex implementations
Strong understanding of event-based analytics, data layers, and measurement design
Proficiency in JavaScript for tagging and debugging
Experience QA'ing and troubleshooting analytics implementations using browser and platform tools
Working experience with BigQuery or similar data warehouses
Ability to manage multiple projects and priorities across clients
Strong attention to detail and passion for data quality
Clear written and verbal communication skills, including explaining technical concepts to non-technical audiences
Preferred
Experience with server-side tracking (GTM or equivalent)
Experience transforming GA4 data in BigQuery (SQL-based transformations)
Familiarity with modern analytics architectures and privacy-aware measurement
Experience collaborating with developers, paid media teams, and analysts
Benefits
Comprehensive benefits
Company
Marcel Digital
Marcel Digital is a software company that offers digital marketing, web development, SEO, and google analytics services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Ben Swartz
Founding CEO
Company data provided by crunchbase