Bugaboo · 1 day ago
Area Account Manager
Bugaboo is a pioneering company revolutionizing parenting products with a commitment to innovation and sustainability. The Area Account Manager is responsible for building and managing retail partner relationships, driving sales performance, and executing account strategies within a defined geographic territory.
Responsibilities
Deliver territory sales targets aligned with regional and annual objectives
Develop and execute comprehensive retail account plans that drive sales growth, strengthen competitive positioning, and expand the Bugaboo and Joolz brands
Own execution of account sales and business plans, including targets and budgets, in alignment with global commercial strategy
Achieve annual sales targets and financial objectives while closely monitoring revenue performance against budget
Identify and lead multi-year growth opportunities across assortment, distribution, merchandising, and marketing within assigned accounts
Build and maintain strong, collaborative relationships with retail partners, serving as the primary point of contact for assigned accounts
Lead joint business planning efforts with key customers, leveraging tools such as assortment planning, promotional calendars, and performance reviews
Deliver exceptional day-to-day account management, supported by accurate customer data, forecasting, and reporting
Ensure brand standards are upheld in-store, including merchandising, displays, pricing, and product presentation
Support store openings, floor resets, and visual merchandising initiatives
Conduct store visits to assess execution, training needs, and competitive activity
Act as the eyes and ears of the business in the field, sharing insights and feedback with leadership
Own timely and accurate sales, demand, and cost forecasting in line with Bugaboo Group’s global S&OP process
Monitor customer satisfaction and service delivery, proactively identifying and resolving potential operational, service, or financial risks
Provide regular, insightful reporting on sales performance, trends, and risks versus Bugaboo and Joolz objectives
Drive best-in-class physical and digital brand presence in line with Bugaboo Group's brand and merchandising strategy
Oversee in-store execution, including product placement, point-of-sale materials, and brand storytelling
Build advocacy among retail store teams by delivering compelling product training and reinforcing the Bugaboo and Joolz brand narratives
Operate as a collaborative, team-first partner with a positive and professional mindset
Contribute to a culture of accountability, respect, and solution-oriented problem solving
Communicate clearly and constructively across functions
Partner with internal teams—including Marketing, Sales Operations, Customer Operations, and Finance—to analyze account and store performance
Develop and implement performance improvement plans where needed to drive results and operational efficiency
Maintain deep and current product knowledge and serve as a brand ambassador for Bugaboo and Joolz
Qualification
Required
5+ years of field sales or account management experience within premium consumer goods, juvenile, lifestyle, or specialty retail
Proven success managing independent retail accounts and driving in-store sell-through performance
Track record of consistently meeting or exceeding territory sales and revenue targets
Strong ability to develop and execute strategic account plans that translate into measurable growth
Highly analytical, with experience using store-level data to identify trends, opportunities, and performance gaps
Hands-on, field-oriented sales professional who thrives in a relationship-driven environment
Excellent relationship-building skills with retail owners, managers, and in-store teams
Confident communicator and presenter, with experience delivering product training and brand storytelling
Experience partnering cross-functionally with Marketing, Sales Operations, Customer Operations, and Finance
Strong forecasting, planning, and organizational skills; able to manage multiple accounts and priorities
Passion for premium brands and delivering best-in-class in-store execution and customer experience
Self-motivated, accountable, and comfortable working independently in a territory-based role
Willingness to travel extensively within the assigned region
Benefits
Holiday swap (you are free to exchange a public holiday for another day that is more important to you).
Access to wellness hub OpenUp (monthly wellbeing webinars, individual coaching and an employee assistance program).
Eligible to participate in Bugaboo’s bonus plan.
Fully remote working and the opportunity to work from anywhere in the world 8 weeks of the year.
A Bugaboo stroller when expecting a baby and Bugaboo friends & family discount of 20%.
Day off on your birthday & day off for volunteering activities.
11 holiday days per calendar year.
Working from home allowance plus a home-office setup budget.
Eligibility for Bugaboo’s retirement savings plan.
Vacation and sick time.
Medical benefits (health, dental, and vision).
Company
Bugaboo
Bugaboo International is a Dutch design company that develops and produces mobility products.
Funding
Current Stage
Late StageTotal Funding
unknown2024-07-22Acquired
Recent News
2025-08-21
MarketScreener
2025-08-14
2025-07-23
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