CTC · 17 hours ago
Trade Marketing Manager
New York, NY, US
Full-time
Hybrid
Mid Level
3+ years expCTC is a trusted global partner in AI & ML, Enterprise Applications, Digital Services, Managed Services, and Business Services. The Associate Trade Marketing Manager is responsible for executing Trade Marketing plans across various channels to enhance the consumer journey using digital tools, while collaborating with Sales and Brand Marketing teams to ensure effective implementation of initiatives.
AnalyticsConsultingProduct ResearchTraining
Responsibilities
Lead and track transversal digital projects such as Smart Shopper, Digital Windows, Lens Simulator marketing and tracking, and the Asset Distribution Tool. Set KPIs for usage and impact of digital tools. Regularly analyze performance data to identify areas for improvement and proactively lead optimization initiatives across sales channels
Support the adoption and conversion of these tools through tailored marketing, insights, and communications plans
Develop Marketing support, insights and communication plan to maximize the usage and conversion of the tools in collaboration with global and local leaders
Champion Customer-Centric Innovation: Collect feedback from sales teams and customers to evolve digital tools based on real-world needs. Act as the voice of the customer in tool development and rollout
Qualification
Required
Bachelor's degree
3 plus years of experience (marketing or project management preferred)
Knowledge of marketing principles and practices
Strong interpersonal and communication skills (both verbal and written)
High level of computer literacy: Excel, Word and PowerPoint
Strong project management skills and high level of accuracy
Company
CTC
CTC engages in cross-disciplinary business activities that respond to the research, scientific, technological, creative and educational needs of the leather, leather goods, footwear, apparel and textile industries.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase