KidsTLC · 7 hours ago
Marketing & Social Media Specialist
Olathe, KS
Full-time
Onsite
Entry, Mid Level
2+ years expKidsTLC is seeking a creative, driven, and organized Marketing and Social Media Specialist to support the execution of the agency’s marketing and communications efforts. This role plays an important part in increasing brand awareness, engaging the community, and supporting programs, events, and fundraising initiatives across both external and internal channels.
CharityHealth CareNon Profit
Responsibilities
Develop, schedule, shoot, edit, and manage social media content across Instagram, Facebook, LinkedIn, and YouTube in alignment with KidsTLC’s marketing strategy
Create engaging content calendars, platform-specific copy, and visual assets for each channel
Monitor daily engagement, respond to comments and messages, and actively build relationships with our online community
Track and analyze performance metrics to optimize engagement, reach, and audience growth
Maintain a consistent brand voice and visual identity across all platforms
Assist in the development and execution of marketing campaigns supporting agency programs, events, and fundraising initiatives
Collaborate with the development team to promote annual fundraisers and create event-day signage and marketing materials
Coordinate with internal departments to understand communication needs and deliver effective marketing support
Create marketing materials including flyers, brochures, e-newsletters, text blasts, and digital assets aligned with brand guidelines
Support internal communications, including staff newsletters, announcements, and internal branding projects, using WordPress, Constant Contact, Mailchimp, or similar platforms
Design branded graphics, short videos, animations, and digital content using Adobe Creative Suite and Canva
Ensure consistent use of brand elements across all visual communications
Assist with multimedia and visual storytelling as needed
Support the development and implementation of a social media strategy to grow and engage audiences across platforms
Monitor trends, track performance, and adjust strategy to maximize reach and engagement
Respond to comments and messages in a timely, thoughtful manner and engage with community partners online
Maintain and update website content, including verbiage, event information, and program updates using WordPress
Build and launch landing pages as needed to support marketing campaigns, events, and initiatives
Collaborate with internal teams to ensure website content is accurate, timely, and aligned with brand guidelines
Utilize OneCause or similar platforms to create pages for ticketed events and fundraising campaigns
Monitor website functionality, troubleshoot minor issues, and coordinate technical support when necessary
Track and report key social media and marketing performance metrics
Maintain organized files and documentation for marketing assets and campaigns
Support marketing-related logistics for events and initiatives as needed
Qualification
Required
Bachelor's degree in Marketing, Communications, Graphic Design, or related field, or equivalent experience
2–4 years of experience in marketing, social media management, or communications at an agency, brand, or nonprofit
Demonstrated success growing engagement and audiences across professional social media platforms
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), Canva, and experience using WordPress, Constant Contact, Mailchimp, or similar platforms
Working knowledge of content scheduling tools, best practices, and social media trends
Ability to analyze performance data and recommend improvements
Strong writing, editing, visual storytelling, and time management skills
Ability to manage multiple projects, meet deadlines, and collaborate across teams
Passion for mission-driven work and community impact
Excellent verbal, written, and interpersonal communication skills
Ability to communicate with diverse internal and external stakeholders
Proficient in reading and interpreting insurance forms, contracts, and clinical documentation
Ability to perform basic math: add, subtract, multiply, and divide in all units of measure using whole numbers, fractions, and decimals
Strong problem-solving, judgment, and decision-making skills
Ability to build trust and respect with clients, staff, and partners
Must be self-directed and able to collaborate effectively
Confident and professional when managing crisis or conflict situations
Proficiency in Microsoft Office (Outlook, Word, Excel)
Familiarity with industry-specific software and web-based systems
Preferred
Experience supporting digital advertising campaigns, including LinkedIn Ads, Google Display, or Meta platforms
Familiarity with CRM systems and marketing automation tools
Photography or videography experience is a plus
Experience assisting with paid social campaigns and retargeting ads in collaboration with a digital marketing team
Ability to share a portfolio of work demonstrating social media content, graphic design, and/or digital storytelling projects
Company
KidsTLC
KidsTLC is a non-profit charitable organization that offers mental, behavioral, developmental trauma and autism services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Dr. Erin Dugan
President & CEO
Mary Lynn Thomas
Chief Financial Officer
Recent News
Company data provided by crunchbase