inBeat Agency · 2 days ago
Brand SEO Manager
Fieldtrip is a portfolio of businesses operating as small, autonomous teams connected by shared strategy. The Brand SEO Manager will own organic search outcomes for assigned brands, translating business goals into prioritized SEO initiatives and coordinating with shared SEO resources.
AdvertisingContentMarketing
Responsibilities
Own SQL targets from organic search for assigned brands
Serve as the primary SEO point of contact for brand marketing and leadership
Align SEO priorities with broader brand and revenue goals
Push back on initiatives that don’t support SQL outcomes
Advocate for your brands during capacity and prioritization planning
Build and maintain a quarterly SEO roadmap per brand
Identify and prioritize keywords, pages, and initiatives based on SQL potential
Focus efforts on mid- and bottom-funnel opportunities that drive conversions
Translate business goals into clear SEO strategies and initiatives
Brief shared SEO resources (content, technical SEO, link building) with:
Clear objectives
SQL impact
Priority level
Success metrics
Deadlines
Review deliverables for quality, alignment, and expected impact
Measure results and feed learnings back into prioritization
Track performance weekly against SQL targets
Analyze organic traffic, rankings, and conversions using GA4, GSC, Ahrefs (or similar)
Identify gaps, risks, and opportunities early
Adjust strategy and requests based on real performance data
Monitor brand visibility across AI-driven search environments (ChatGPT, Perplexity, Google AI Overviews)
Identify implications for content strategy, entity optimization, and brand presence
Incorporate insights into ongoing SEO prioritization
Qualification
Required
5+ years of SEO experience (agency or in-house)
Experienced in owning outcomes, not just rankings or traffic
Comfortable managing multiple brands, priorities, and stakeholders
Strong analytical thinker who uses data to make decisions
Confident briefing, reviewing, and prioritizing SEO work across content, technical, and links
Able to push back on low-impact requests and prioritize ruthlessly
Comfortable working in a shared or matrixed team environment
Company
inBeat Agency
inBeat Agency is an advertising agency that offers content creation, influencer marketing, and application development services.
Funding
Current Stage
Growth StageRecent News
EIN Presswire
2025-10-28
EIN Presswire
2025-10-09
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