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NXP Semiconductors · 3 days ago

Marketing Engineer- Factory Automation

Shanghai, VA

Full-time

Hybrid

Mid Level

3+ years exp

NXP Semiconductors is a leading company in semiconductor solutions, and they are seeking a Factory Automation Marketing Engineer to drive market success for their innovative products. The role involves conducting market research, collaborating with teams for product definition, and crafting value propositions to support the factory automation sector.

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Responsibilities

Conduct in-depth market research to identify emerging trends, customer needs, competitive landscapes, and growth opportunities within the factory automation domain (e.g., industrial control, motor control, industrial networking)

Execute strategic marketing plans to achieve product line revenue and market share goals

Collaborate closely with R&D, product management, and sales teams to define new product requirements, features, and roadmaps based on market insights

Drive successful product launches by developing comprehensive marketing collateral, sales tools, training materials, and communication plans

Craft compelling value propositions and messaging that clearly articulate the benefits and differentiation of NXP's factory automation solutions to various customer segments (e.g., OEMs, system integrators, end-users)

Provide technical marketing support to regional sales teams and customers, including conducting product demonstrations, technical presentations, and answering product-related inquiries

Develop application notes, white papers, and technical articles to showcase NXP's expertise

Identify and engage with key industry partners, standardization bodies, and ecosystem players to expand market reach and accelerate adoption of NXP technologies

Continuously monitor competitor activities and offerings to identify strengths, weaknesses, opportunities, and threats, informing NXP's strategic responses

Support demand generation activities through participation in industry events, webinars, and digital marketing campaigns

Qualification

Factory automation expertiseProduct marketing experienceMarket analysis skillsTechnical marketing supportSemiconductor knowledgeAnalytical skillsEnglish proficiencyCommunication skillsProblem-solving skillsCollaboration skillsProject management

Required

Bachelor's or Master's degree in Electrical Engineering, Computer Science, Marketing, or a related technical field

Minimum of 3 years of experience in product marketing, technical marketing, or application engineering within the semiconductor industry, with a strong focus on industrial or factory automation

Proven experience in market analysis, product definition, and successful product launches

Strong understanding of factory automation concepts, architectures, and technologies (e.g., PLC, IPC, fieldbus protocols like EtherCAT, PROFINET, IO-Link, industrial Ethernet, motor control, functional safety)

Familiarity with semiconductor technologies relevant to industrial applications (e.g., microcontrollers, processors, analog, power management, connectivity solutions)

Ability to translate complex technical concepts into clear and compelling marketing messages

Excellent written and verbal communication skills, with the ability to present technical information effectively to diverse audiences

Strong analytical and problem-solving abilities

Results-oriented with a proactive and collaborative work style

Ability to work independently and manage multiple projects simultaneously in a fast-paced environment

Proficiency in English