OfferUp · 5 hours ago
Sr. B2B Marketing Manager - Growth (Hybrid @ Bellevue, WA or Remote @ California)
OfferUp is dedicated to creating the simplest and most trusted way for people to buy, sell, and connect in their local communities. They are seeking a growth-minded B2B marketer to lead go-to-market strategies for their self-serve SaaS products, driving customer acquisition and revenue growth through full-funnel marketing campaigns.
AppsClassifiedsE-CommerceE-Commerce PlatformsMarketplaceMobileMobile Payments
Responsibilities
Lead integrated go-to-market planning for OfferUp for Business SaaS products from pre-launch positioning through paid and owned activation
Run and refine full-funnel campaigns and activations (paid social, search, retargeting, content syndication, field marketing) that drive trials, leads, and conversions
Build media and creative testing frameworks with the goal of benchmarking and improving CAC:LTV over time
Design and maintain the B2B attribution model, connecting media spend to lead quality, conversion, and revenue to track performance through the funnel
Partner collaboratively with Sales, Creative, and Marketing teammates to develop launch materials and sales enablements assets (case studies, pitch decks, FAQs, one-pagers)
Track competitive landscape, synthesize customer feedback, and apply insights to optimize campaigns, messaging, and collateral
Report progress through dashboards and concise exec updates that connect effort to ROI
Qualification
Required
7–10 years in B2B SaaS or marketplace marketing with hands-on demand gen, performance marketing, and GTM experience
Proven ability to own a launch and scale it through disciplined experimentation
Fluency in performance channels (search, social, display, email) and CRM automation
Strong analytical instincts; you connect spend to outcomes and know how to course-correct fast
A builder's mindset that's most at home working scrappy and fast
Benefits
Health insurance
Healthcare savings and spending accounts
Retirement savings benefits (401(k) plan with match)
Basic and voluntary life insurance
Disability benefits
Paid time off for sick leave, family and/or medical leave, vacation, and 12 company holidays
Flexible vacation policy
12 days (96 hours) of sick time per year
Company
OfferUp
OfferUp provides an online and mobile C2C marketplace app for people to buy and sell electronics, furniture, and cars.
Funding
Current Stage
Late StageTotal Funding
$380.99MKey Investors
PobtsNotable CapitalMax Levchin
2020-03-25Series Unknown· $120M
2018-08-09Series D· $39M
2016-11-16Series D· $11M
Recent News
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