Arena Entertainment · 18 hours ago
CRM Lead - Casino/iGaming
429 Lenox Ave. 1st floor, Miami Beach, 33139, US
Full-time
Onsite
Senior LevelArena Entertainment is a digital entertainment company focused on building modern online platforms in the social casino and gaming space. They are seeking a CRM Lead to take full ownership of the CRM and engagement strategy for their core social casino brand, driving player retention, monetization, and long-term engagement.
Entertainment
Responsibilities
Own the end-to-end CRM and player engagement strategy for a high-growth social casino brand
Define and evolve the promotional and proposition framework that drives sustained player value
Build a scalable, commercially driven CRM ecosystem that delivers measurable revenue impact
Build the full lifecycle strategy: onboarding, engagement, monetisation, loyalty and win-back
Set the strategic direction for how players are segmented, targeted, and monetised
Lead the design of compelling promotions and engagement mechanics
Own the promotional calendar (daily, weekly, seasonal and event-driven)
Continuously evolve propositions to keep gameplay fresh, competitive and commercially strong
Use structured testing to optimise mechanics, offer types, frequency, and positioning
Raise the creative and commercial standard of player communications
Own segmentation strategy, value tiers, and behavioural clustering
Use data to identify monetisation, retention and reactivation opportunities
Translate player behaviour into actionable CRM and promotional strategies
Define player-level value models and lifecycle triggers
Ensure insight-led decision making across CRM
Build advanced automation workflows, journeys and triggers
Introduce new engagement channels and formats
Drive operational efficiency and CRM execution quality
Define the structure and standards for multi-channel CRM across outbound and onsite
Build personalised journeys that increase engagement, monetisation and loyalty
Set the strategic framework for content, formats and cadence
Ensure CRM output is consistently high-quality and commercially focused
Lead, mentor and scale a high-performing CRM team
Set clear expectations, standards and accountability
Act as the internal authority on player engagement and retention
Define KPIs tied to revenue, LTV, ARPU, retention and reactivation
Own CRM revenue attribution and ROI measurement
Deliver commercial insights and recommendations to senior stakeholders
Drive continuous improvement through testing and optimisation
Qualification
Required
CRM leadership experience within casino or social casino
Proven track record of owning promotional and proposition strategies
Strong commercial mindset with measurable impact on LTV, ARPU and retention
Hands-on experience with CRM platforms and automation tools
Deep understanding of player lifecycle models and monetisation mechanics
Advanced segmentation, targeting and behavioural analytics experience
Highly proactive, independent operator who takes full ownership
Excellent stakeholder management and communication skills
Preferred
Experience in social casino or free-to-play gaming
Experience working in high-growth or product-led businesses
Knowledge of HTML/CSS for email editing
Experience with multi-brand or multi-market CRM strategies
Company
Arena Entertainment
We’re a digital entertainment company creating engaging online platforms people love. Since 2021, we’ve been building something different.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase