Daniel Brian Advertising · 3 hours ago
SVP Media Strategy
Rochester, MI
Full-time
Hybrid
Director/Executive
10+ years expDaniel Brian Advertising is a full-service marketing agency that empowers brands to connect with people on a deeper level. They are seeking a Senior Vice President of Media Strategy to lead innovative media and content automation strategies for various clients, overseeing multi-channel planning and team development.
AdvertisingMarketing
Responsibilities
Serve as the senior strategic voice across all clients with a larger backend knowledge and working role in media planning and analytics
Define audience strategy and content strategy for such audiences, working closely with the research and creative team
Translate client goals and regulatory considerations into actionable, measurable, and innovative media strategies
Lead the development of integrated media frameworks across paid digital, linear, social, programmatic, and emerging platforms
Build and maintain trusted advisor relationships with clients
Collaborate closely with account leads, creative directors, analysts, and media planners to deliver cohesive, insight-driven strategies
Mentor and grow a team of media professionals, encouraging a culture of learning, performance, and purpose
Identify new media opportunities and thought leadership angles to keep clients ahead of industry trends
Lead quarterly proactive solutions across a broad range of client groups (Healthcare, QSR, Financial, Higher Education, etc.)
Provide analytics and insights to optimize spending on both media channels and content strategies used to drive client results
Champion an insights-first approach to media planning, using data to inform audience targeting, media mix, and channel selection
Collaborate with analysts and performance leads to extract insights from campaign data and translate them into strategic recommendations
Guide the development of learning agendas, measurement frameworks, and testing roadmaps for continuous media optimization
Support media professionals in interpreting performance data and making data-informed pivots when necessary
Ensure all media strategies are tied to business KPIs and are measurable, testable, and scalable
Be a thought partner to clients by helping them understand what the data means—not just what it says
Qualification
Required
10+ years in media strategy or integrated media planning
Experience managing and mentoring cross-functional media teams across digital, traditional, and emerging channels
Strong analytical mindset, with a proven ability to interpret data, uncover insights, and develop media strategies that drive business outcomes
Exceptional communication and client presentation skills—confident in boardroom-level discussions
Strong collaborative skills, able to bring together stakeholders from creative, analytics, operations, and account services
Strong organizational, communication, time management, and problem-solving skills
Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities
Strong interpersonal skills and the ability to get along with teammates
You will be both creative and analytical – above all, you will be open to new ideas and not afraid to learn and challenge the norm
You will have a passion for what you do
Company
Daniel Brian Advertising
DBA is a full-service advertising agency
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Daniel Brian Cobb
Founder, Chairman, DBA Worldwide
Recent News
2023-12-27
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