Align Technology · 22 hours ago
Associate Field Marketing Manager - East
United States
Full-time
Remote
Mid Level
$110K/yr - $152K/yr
4+ years expAlign Technology is seeking an Associate Field Marketing Manager to join their Marketing team, focusing on local market engagement and provider growth initiatives. The role involves delivering practice-level marketing strategies and conducting training sessions to enhance patient acquisition and conversion.
HardwareHealth CareManufacturing
Responsibilities
Equip practices with brand essentials, onboarding toolkits, and playbooks to strengthen patient acquisition and conversion
Deliver practice marketing training, in-person workshops, and virtual sessions covering:
Social media best practices (organic and paid)
Digital content creation and editing tools
Leveraging promotional opportunities, in-practice merchandising solutions and co-branded materials
Educate providers on using Align’s Practice Marketing Hub and Canva-like tools to create compliant, co-branded content
Collaborate with sales leadership to identify regional focus areas and execute Joint Business Plans (JBPs) with targeted practices
Unlock and manage unique regional promotions tailored to market needs
Partner with the consumer marketing team and agencies to execute local consumer events
Manage co-op marketing programs and plug-and-play merchandising initiatives for eligible providers
Identify and assess local market trends, practice initiatives, and patient needs to inform marketing strategies
Work cross-functionally with:
Sales teams to align marketing with growth opportunities
Consumer marketing to leverage campaigns for patient conversion
Creative and brand teams to ensure materials are compliant and on-brand
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
4+ years in field marketing, trade marketing, or channel marketing, preferably in the healthcare, dental, or consumer goods industries
Strong understanding of consumer marketing tactics, including digital and in-practice marketing
Proficiency with social content creation and editing, and presentation platforms
Excellent presentation, training, and interpersonal communication skills; ability to engage both internal teams and external providers
Proven ability to work cross-functionally with sales, marketing, and creative teams in a fast-paced environment
Case volume growth in supported local practices; adoption rate of marketing toolkits and campaigns; measurable JBP outcomes; and provider engagement and satisfaction score
Benefits
Medical (with a Health Savings Account option for some plan offerings)
Dental
Vision
Discounts on Invisalign and Vivera to employees and their eligible dependents after 90 days of employment
Back-up Child/Elder Care and access to a caregiving concierge
Family Forming Benefits – Available to Employees, and their spouse or domestic partner, covered under one of Align’s health plans
Breast Milk Delivery and Lactation Support Services
Employee Assistance Program
Hinge Health Virtual Physical Therapy – Available to all employees and eligible dependents (age 18+) enrolled in an Align medical Plan
Short-term and long-term disability insurance in accordance with those plans.
Basic Life Insurance and Accidental Death and Dismemberment.
Voluntary Supplemental Life Insurance for Employee, Spouse/Domestic Partner, and Child(ren) are available for purchase in accordance with those plans.
Flexible Spending Accounts – Employees may be eligible to participate in a health care account (including a limited health FSA if enrolled in a HDHP), dependent care account, and a pre-tax commuter benefit plan.
401k plan (with a discretionary Company match of 50% up to 6% of eligible earnings up to a maximum match of 3%.). Employer match vests after two years – 25% year one and 100% at year two. Align offers traditional, Roth, and after-tax options.
Employee Stock Purchase Program (Employees must work 20 hours or more and be employed on purchase date to be eligible).
Paid vacation of up to 17 days during the first full year of employment (currently accrued at the rate of 5.24 hours each pay-period), which carries over to a maximum cap of 30 days.
Sick time is accrued throughout the year at the rate of one hour for every thirty worked.
11 Company-designated paid holidays throughout the year.
If employed for at least 12 consecutive months, Align will grant up to 6 weeks of paid Parental Leave.
If employed for less than 12 consecutive months, Align will grant up to 4 weeks of paid Parental Leave.
Three days of paid bereavement leave.
Non-exempt employees will receive full pay for up to 10 days of jury duty.
Company
Align Technology
Align Technology, Inc. designs, manufactures, and markets the invisalign system for treating malocclusion or the misalignment of teeth.
10001+ employees
H1B Sponsorship
Align Technology has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (75)
2024 (57)
2023 (49)
2022 (60)
2021 (66)
2020 (31)
Funding
Current Stage
Public CompanyTotal Funding
$136MKey Investors
QuestMark PartnersComdisco Ventures
2001-01-26IPO
2000-06-21Series D· $105M
1999-10-07Series Unknown· $26M
Leadership Team
Joseph Hogan
CEO, President, and Director
Ben Park
Head, Emerging Technology | Research & Development
Recent News
2026-01-21
Company data provided by crunchbase