Media Planning & Buying Lead - NorthAm & LatAm jobs in United States
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hackajob · 2 hours ago

Media Planning & Buying Lead - NorthAm & LatAm

hackajob is collaborating with Wise, a global technology company focused on improving money management. They are seeking a data-driven individual to lead media buying efforts across North America and Latin America, focusing on driving media strategy and executing quality media plans.

Artificial Intelligence (AI)Generative AIHuman ResourcesRecruitingSoftware

Responsibilities

Briefing and guiding the development of media plans, in collaboration with multiple third party media agencies and internal teams (constantly reviewing our setup, managing and negotiating terms, balancing options around in-housing vs. outsourcing, leveraging media insights tools)
Supporting the definition of test & learn agendas, in terms of channel mix, flighting options (bursts vs. always-on) and R&F levels
Monitoring performance against forecast, identifying improvement areas and driving in-flight optimizations
Ensuring post campaign analysis are conducted and learnings are codified and shared to support further refinements of subsequent flights

Qualification

Media strategyMedia buyingData-drivenDSPsPost campaign analysisPerformance monitoringCollaborationNegotiation

Required

Have experience driving media strategy and execution across NORTHAM and LATAM, equally comfortable working with agencies and internal teams
You are data driven and have a true passion for media, balancing traditional and more addressable/programmatic buying methods
You are aware of the evolution of the media landscape and the need to embrace technology, both to effectively buy and to accurately measure outcomes, with specific reference to DSPs and attention providers / post campaign analysis tools

Company

hackajob

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The AI-native tech hiring platform trusted by enterprises, scale-ups, and 1M+ tech professionals worldwide.

Funding

Current Stage
Growth Stage
Total Funding
$33M
Key Investors
Volition CapitalDowning VenturesTechstars
2023-05-03Series B· $25M
2018-10-25Series A· $6.7M
2017-03-31Seed· $0.58M

Leadership Team

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Mark Chaffey
CEO
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Phil Kell
VP - Marketplace
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Company data provided by crunchbase