apiphani · 1 day ago
Vice President, Marketing (U.S. and EMEA)
Boston
Full-time
Onsite
Director/Executive
$190K/yr - $225K/yr
10+ years expApiphani is a technology-enabled managed services company dedicated to redefining what it means to support mission-critical enterprise workloads. The Vice President of Marketing is responsible for developing and executing Apiphani’s marketing strategy to drive brand awareness, demand generation, and market expansion across target industries in the United States and EMEA.
ConsultingDatabaseInformation ServicesInformation Technology
Responsibilities
Define and implement Apiphani’s integrated marketing strategy, spanning corporate, product, digital, and partner marketing across the United States and EMEA
Build and manage annual marketing plans, budgets, and KPIs aligned with corporate revenue goals and regional growth priorities
Serve as the strategic steward of the Apiphani and Luumen brands — ensuring clarity, differentiation, and consistency across all communications and touchpoints in both regions
Integrate with current marketing and branding initiatives and the contractors currently contributing to them
Oversee corporate messaging, content development, website design, public relations, and executive communications
Drive the creation of thought leadership assets including blogs, whitepapers, webinars, and case studies that highlight Apiphani’s expertise in automation, observability, and regulated industries, with relevance for U.S. and EMEA markets
Lead the design and rollout of Apiphani’s and Luumen’s digital presence, ensuring modern UX, SEO performance, and a consistent brand experience across regions
Develop and execute multi-channel campaigns (digital, social, ABM, events, and email) to generate qualified leads and pipeline growth in the United States and EMEA
Leverage intent data, analytics, and automation platforms (HubSpot, ZoomInfo, LinkedIn Ads) to optimize lead-to-revenue performance
Partner closely with Sales and Alliances to align demand generation with regional co-sell motions and partner programs (AWS, SAP, Red Hat, Boomi, SUSE)
Collaborate with the VP of Alliances to design and execute joint marketing programs with strategic partners
Maximize visibility and engagement at partner events, summits, and trade shows across the U.S. and EMEA
Manage MDF (Marketing Development Funds) and incentive programs through hyperscaler and ISV partnerships
Build and mentor a high-performing marketing team (creative, content, PR, and digital agencies)
Foster a culture of creativity, accountability, and measurable impact
Integrate marketing workflows with Sales, Alliances, and Product Marketing teams for cross-functional visibility and collaboration across regions
Qualification
Required
10+ years of progressive marketing leadership experience in technology, SaaS, or enterprise services; at least 3–5 years in an executive or VP-level capacity
Proven experience developing and executing integrated marketing strategies that drive measurable growth across multiple regions
Deep understanding of B2B demand generation, digital marketing, and account-based marketing (ABM)
Strong analytical and communication skills, with proficiency in HubSpot, CRM systems, and marketing analytics tools
Demonstrated ability to lead creative initiatives while managing operational discipline and ROI accountability
Preferred
Experience in partner ecosystem marketing (hyperscalers, SAP, cloud services) highly preferred
Benefits
Medical/dental/vision - 100% paid for employees, 50% paid for dependents
Life and disability - 100% paid for employees
401K - 3% contribution, no employee contribution necessary
Education and tuition reimbursement - up to $50K annually
Employee Stock Options Plan
Accident, critical illness, hospital indemnity benefits offered through our providers
Employee Assistance Program
Legal assistance
Paid Time Off - up to 6 weeks per year
Sick Leave - up to 2 weeks per year
Parental Leave - up to 12 weeks
Company
apiphani
apiphani offers strategic & operational consulting, database management, and managed services.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$25MKey Investors
Insight Partners
2025-10-01Series A· $25M
Leadership Team
Justin Folkers
Co-Founder & CEO
Braden Ericson
VP, Product & Engineering
Recent News
2025-10-04
Tech Startups - Startups and Technology news
2025-10-02
Company data provided by crunchbase