IMCS Group · 1 month ago
Consultant - Business Consulting | Digital Marketing | Adobe AEM
IMCS Group is one of the fastest growing MWBE staffing firms in the U.S. They are seeking a Senior Business Analyst with expertise in B2B marketing operations to capture and translate requirements for Marketo and AJO, define campaign processes, and align stakeholders across marketing and sales.
Staffing & Recruiting
Responsibilities
Capture and translate marketing ops requirements for Marketo and AJO
Define cross-channel journeys, campaign processes, and governance workflows
Optimize Workfront intake, approvals, SLAs, and collaboration processes
Align stakeholders across marketing, sales, and operations for execution readiness
Create user stories and acceptance criteria; support UAT for AJO/Marketo features
Proficient in campaign operations, workflow design, lead management
Marketo and Adobe Journey Optimizer (AJO) functional expertise
Workfront or similar collaboration tooling experience
Qualification
Required
7+ years of experience
Capture and translate marketing ops requirements for Marketo and AJO
Define cross-channel journeys, campaign processes, and governance workflows
Optimize Workfront intake, approvals, SLAs, and collaboration processes
Align stakeholders across marketing, sales, and operations for execution readiness
Create user stories and acceptance criteria; support UAT for AJO/Marketo features
Proficient in campaign operations, workflow design, lead management
Marketo and Adobe Journey Optimizer (AJO) functional expertise
Workfront or similar collaboration tooling experience
Minimum years of experience: 7 years
Certifications Needed: Post Joining
Company
IMCS Group
IMCS Group is an IT, Healthcare, and Professional Staffing Company that helps Enterprises optimize the business value of their Staffing investments and enables them to achieve world-class business performance.