Hughes Media, Inc. · 7 hours ago
SEM Expert (Meta/Facebook Ads Specialist)
Atlanta, GA
Full-time
Hybrid
Senior Level
5+ years expHughes Media is seeking an experienced SEM Expert specializing in Meta and Facebook Ads to join their digital marketing team. The role involves managing and optimizing paid advertising campaigns across Meta platforms, collaborating with strategists to develop audience targeting and performance optimizations that drive ROI for clients.
AdvertisingDigital MarketingProfessional Services
Responsibilities
Campaign Management: Plan, build, and optimize Meta/Facebook ad campaigns across diverse client accounts
Technical Setup: Expert-level implementation of Pixels, Conversion API (CAPI) , and event tracking via GTM or native platforms
Optimization: Monitor daily performance, adjust bids, and manage budgets to maximize ROAS and lead quality
Testing: Design and execute A/B tests for creative variations, landing pages, and audience segments
Analysis: Generate weekly/monthly reports featuring actionable insights rather than just raw data
Collaboration: Work alongside the marketing team to ensure ad strategy aligns with broader client goals
Qualification
Required
5+ years of hands-on experience specifically managing Meta/Facebook Ads
Proven track record of improving conversion rates and lead quality
Deep understanding of custom/lookalike audiences and campaign scaling
Expert with tagging setups across all major platforms
Ability to work 3 hours per day during EST business hours
While this is a remote position, candidates must be based in the Atlanta, GA area to attend mandatory quarterly in-person strategy meetings
Preferred
Experience with Google Ads
Experience with TikTok Ads
Experience with LinkedIn Ads
Company
Hughes Media, Inc.
Hughes Media Digital Agency is a boutique digital marketing agency that provides customized, intelligent and targeted advertising solutions for long-term success.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase