M Booth · 6 hours ago
Assistant Account Executive, Consumer
New York, United States
Full-time
Hybrid
Entry Level
$49K/yr - $55K/yr
1+ years expM Booth is a mid-sized agency known for producing impactful campaigns that resonate with audiences. They are seeking an Assistant Account Executive to support their Consumer team by managing media relations, influencer programming, and project management for various consumer brands.
Advertising
Responsibilities
Build media lists using resources such as Cision and Muck Rack
Develop an understanding of the earned media landscape, including cultivating and maintaining relationships with key media
Craft pitches
Conduct outreach and secure coverage
Monitor for coverage (client and competitive)
Build influencer rosters
Support content review process
Collect and report back-end creator metrics
Begin to form relationships with and manage influencers/managers
Facilitate influencer giftings
Serve as coordinator of your team, schedule internal/client calls
Set call agendas and share comprehensive recaps
Actively participate in internal meetings, beginning to share a point of view and ideas for both improved team operations and client deliverables
Organize client folders and databases
Oversee brand samples and track inventory (if applicable)
Coordinate deliveries to media and influencers
Coordinate team/client meeting details (check in, meals, etc.)
Support events and mailers
Contribute on client calls and draft client correspondence in a succinct manner that demonstrates your expertise and command of the subject/project that you are owning
Earn client and team trust by driving the day-to-day execution of client and account projects and deliverables with support from the team, flagging potential challenges and opportunities to senior team members
Manage clips and media placement coverage reports/ tracking documents
Provide ongoing monitoring for client and competitor coverage
Own ongoing client reports (e.g., weekly, monthly, quarterly, yearly, etc.) and trackers, keeping them updated and accurate
Identify trends or opportunities through reporting and monitoring, evaluating the ‘why’ behind the data
Support programmatic reports (e.g., event recap, mailer recap, influencer campaign recap, etc.)
Qualification
Required
Bachelor's degree or equivalent
1-2 years of PR experience
Strong writing and verbal communication skills
Positive and flexible attitude
Proactive and curious mindset
Ability to work independently and collaboratively in a team environment
Ability to multitask and meet deadlines
Strong attention to detail and organizational skills
On the pulse of pop culture, trends, entertainment, and news
Benefits
A workplace that’s alive with courage, ideas, respect and humanity
Professional growth and development programs to help advance your career
Comprehensive health care and wellness plans for your entire family
A 401(k) Savings Plan and Flexible Spending Accounts
Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
Company
M Booth
Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2009-08-05Acquired
Leadership Team
Dale Bornstein
CEO and member of Next15 ExCo
Margaret Booth
Chairman and Founder
Company data provided by crunchbase