University of Miami · 1 day ago
Marketing Specialist, UHealth Marketing
Miami, FL
Full-time
Hybrid
Entry Level
2+ years expThe University of Miami is a leading academic medical center providing patient care, research, and education. The Marketing Specialist will support the execution of marketing strategies for the Sylvester Comprehensive Cancer Center by coordinating production of marketing materials, executing digital marketing activities, and supporting measurement efforts.
Higher Education
Responsibilities
Writes or edits, direct the design of, publishes, and distributes marketing and communication materials
Maintains familiarity with all departmental programs and services and updates all communication resources accordingly
Serves as editor for all departmental newsletters and assumes responsibility for promoting, updating, and responding to all social media
Develops the content of the department’s website and monitors information to assure the web site is accurate
Develops advertising messages and promotional campaigns for the organization
Creates tracking systems that evaluate the effectiveness of marketing programs and projects implemented by the department
Coordinates and assists with special events and community outreach projects designed to increase awareness and utilization of services
Oversees the maintenance of essential resources and background files including subject and source files, photo files, and related information
Adheres to University and unit-level policies and procedures and safeguards University assets
Coordinates production of marketing materials
Develops copy for collateral material, including flyers, brochures, event invitations, among others
Coordinates design with internal and external designers
Keeps internal tracker up to date
Coordinates multimedia needs
Staffs video productions and photoshoots on campus
Coordinates production with video and photography vendors
Gathers wardrobe and other props for video productions and photoshoots
Keeps internal stakeholder contact list up to date
Keeps Sylvester’s video gallery up to date and organized
Executes digital marketing activities
Updates distribution lists
Uploads and distributes email blasts
Supports with measurement efforts
Develops integrated reports for MarComm team
Keeps MarComm master calendar up to date
Qualification
Required
Bachelor's Degree in relevant field
Minimum 2 years of relevant experience
Learning Agility: Ability to learn new procedures, technologies, and protocols, and adapt to changing priorities and work demands
Teamwork: Ability to work collaboratively with others and contribute to a team environment
Technical Proficiency: Skilled in using office software, technology, and relevant computer applications
Communication: Strong and clear written and verbal communication skills for interacting with colleagues and stakeholders
Strong knowledge of Microsoft Applications including Word, Excel, and PowerPoint
Basic knowledge in Adobe PDF editor
Experience using email marketing platforms, such as Mailchimp or Eloqua
Experience using project management tools, such as Asana and Smartsheet
Excellent organizational and time management skills, with the ability to handle multiple projects and adapt to evolving priorities
Ability to write effective marketing copy around cancer-related topics
Benefits
Medical
Dental
Tuition remission
And more
Company
University of Miami
At UM you'll join a diverse and energized academic community.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Albertie Regalado
'Canes Science Bowl — Co-Founder and Co-President
Mark McPheron, FALU, CLU, FLMI
Co-Founder and Past President, and current member, University of Miami Cincinnati 'Canes Community
Recent News
Seattle TechFlash
2023-11-22
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