Ovative Group · 14 hours ago
Director, Retail Media Activation
Minneapolis, MN
Full-time
Hybrid
Director/Executive
$123K/yr - $228K/yr
10+ years expOvative Group is an independent media, measurement, and creative firm that helps brands transform their media programs. The Director of Retail Media Activation will lead client relationships and advertising strategies, manage a high-performing team, and drive multi-channel digital media strategies to optimize advertising impact at the enterprise level.
ConsultingConsumer GoodsLegalRetail
Responsibilities
Own, manage, and grow relationships with some of Ovative Group’s largest clients, serving as a trusted advisor for advertising strategies
Lead long-term strategic planning and advise on retail media full-funnel advertising programs, including Sponsored Products, Sponsored Brands, and DSP
Be the primary escalation point for key client moments, delivering solutions that inspire trust and credibility
Guide client stakeholders in evolving their retail media strategies and measurement approaches to achieve enterprise-level impact
Develop and manage a high-performing team of retail media experts, fostering a culture of excellence and innovation
Recruit, train, and mentor team members, ensuring professional growth and readiness to meet client needs
Standardize best-in-class processes and deliverables to scale success across portfolios
Champion open communication and constructive feedback, inspiring team members to reach their goals
Shape and drive multi-channel digital media strategies aligned with client growth objectives
Collaborate with internal teams across media, measurement, and client services to develop integrated solutions
Stay at the forefront of industry trends, identifying new opportunities to enhance Ovative’s retail media capabilities
Lead initiatives that contribute to the growth and scalability of Ovative’s offerings
Oversee the management of Amazon, and other RMN, advertising programs, from campaign planning to execution and optimization
Develop customer-first strategies, leveraging data-driven insights to inform segmentation and targeting
Manage strategic partnerships with Amazon and other retail media platforms, ensuring alignment with client goals
Advocate for test-and-learn initiatives, prioritizing and influencing adoption to drive measurable results
Drive business development efforts by leading client pitches and showcasing Ovative’s differentiated approach to retail media
Qualification
Required
10+ years of experience managing enterprise-level advertising programs, with at least 3 years of experience in Retail Media
5+ years of experience leading and mentoring teams, fostering growth and excellence
Deep expertise in full-funnel Retail Media advertising, including Sponsored Ads and DSP
Strong business acumen and a proven track record of driving performance in retail, eCommerce, or related industries
Expertise in partner management and retail media tools, such as Amazon Ads, Pacvue, The Trade Desk, etc
Proven ability to develop cross-channel media strategies and deliver enterprise-level results
Benefits
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day
Company
Ovative Group
Digital strategy consultants serving the retail and consumer packaged goods industry
501-1000 employees
H1B Sponsorship
Ovative Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (2)
2023 (2)
2022 (3)
Funding
Current Stage
Late StageLeadership Team
Dale Nitschke
CEO
Annie Zipfel
Executive Vice President of Media
Recent News
2025-02-26
Company data provided by crunchbase