Five Star Equipment · 7 hours ago
Director of Sales
Five Star Equipment is Northern PA and New York State’s trusted John Deere Construction & Forestry Dealer. As a Director of Sales, you’ll shape the future of our sales organization, leading a high-performing team to drive market share and elevate customer experience across our multi-branch dealership network.
ConstructionConsumer GoodsForestryMachinery ManufacturingManufacturingService Industry
Responsibilities
Strategic Leadership: Design and execute the company’s sales strategy in alignment with our mission, values, and growth goals
Team Development: Lead, coach, and motivate 10+ Sales Managers and representatives to achieve performance excellence and accountability
Revenue & Market Growth: Drive measurable increases in market share, deal participation, and profitability for new and used equipment
Cross-Functional Collaboration: Partner with Marketing, Inventory, Rentals, and Operations teams to align strategies and optimize customer satisfaction
Customer Relationships: Build and nurture strong, long-term relationships with customers, vendors, and OEM partners
Performance Management: Oversee CRM utilization, territory planning, and sales forecasting to ensure accurate reporting and proactive decision-making
Brand Representation: Represent Five Star Equipment at vendor meetings, trade shows, and industry events across our territory
Continuous Improvement: Identify and address underperforming areas through data-driven coaching, innovative programs, and team development
Qualification
Required
Bachelor's degree in Business, Marketing, or related field
10+ years of proven success leading multi-location or regional sales teams
Deep understanding of heavy equipment, construction, and forestry industry trends
Strong business acumen in finance, operations, and inventory management
Skilled in CRM and business analytics platforms
High integrity, exceptional communication skills, and a “lead by example” mindset
Ability to travel regionally and thrive in a fast-paced, performance-driven environment
Benefits
Competitive salary + performance-based incentives
Full benefits package including 401(k) with company match
Paid Time Off & Holidays
Leadership access – collaborate directly with executive leadership
A company culture that values yes-minded collaboration, innovation, and long-term relationships
Company
Five Star Equipment
Five Star Equipment is a construction and forestry equipment dealer that provides industry-leading equipment.
Funding
Current Stage
Growth StageCompany data provided by crunchbase