SalaryGuide · 12 hours ago
Senior Manager, Marketing Operations & Analytics
United States
Full-time
Remote
Senior Level
7+ years expSalaryGuide is a marketing-focused career platform seeking a Senior Manager, Marketing Operations & Analytics. This role is responsible for optimizing the marketing technology ecosystem, building data architectures, and enhancing account-based strategies to drive revenue growth.
Marketing & Advertising
Hiring Manager
Dmitrii Anikin
Responsibilities
This role architects and optimizes the marketing technology ecosystem that drives our revenue growth
The senior manager builds seamless integrations between Marketo, Salesforce, and our ABX platform (6sense), creating data architectures that enable sophisticated measurement and automation
They design scalable data models, automated workflows, and ETL pipelines that support advanced lead lifecycle management and account-based strategies
They develop attribution models and measurement frameworks that connect marketing investments to pipeline and revenue outcomes
Working closely with Revenue Marketing, this role enhances ABX strategies through improved data integration and account insights
They create executive dashboards, conduct deep-dive analyses on funnel performance, and build predictive models for lead scoring and account prioritization
Success means establishing data governance frameworks that ensure accuracy across all systems while maintaining GDPR and CCPA compliance
The role partners with Strategic Finance on pipeline forecasting and marketing mix modeling
Qualification
Required
7+ years of marketing operations experience within enterprise SaaS environments
5+ years developing and executing ABX strategies including account segmentation, personalized campaigns, and sales alignment
A proven track record of building and scaling marketing operations functions with demonstrated pipeline impact
Technical expertise includes expert-level Marketo administration and advanced Salesforce proficiency including API capabilities and complex integrations
Deep experience with 6sense or similar ABX platforms for intent data modeling and account orchestration
Strong SQL and Python/R programming skills enable complex data analysis and automation
Knowledge of multi-touch attribution methodologies, ETL/ELT tools, and iPaaS platforms like Workato
Systems thinking to design complex architectures, advanced analytical capabilities, and strategic mindset balancing vision with practical implementation
Preferred
Marketing automation and CRM certifications are preferred!
Benefits
Unlimited PTO
Work location flexibility
Up to 24 weeks of parental leave
Really excellent health benefits
Equity
Remote work option within the continental US
Company
SalaryGuide
SalaryGuide.com is the industry's first dedicated career platform for marketing professionals.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase