Affinity Home Care Inc. · 4 hours ago
Creative Marketing & Branding for Luxury Agency
New York, NY
Full-time
Onsite
Mid, Senior Level
$70K/yr - $90K/yr
5+ years expAffinity Home Care is a fast-growing concierge home health and wellness agency, seeking a strategic and creative Creative Director to lead their marketing and branding efforts. This role involves developing brand strategy, managing public relations, and overseeing marketing campaigns to enhance the agency's reputation and client trust.
Elder CareHealth CareHome Health CareHome ServicesNursing and Residential Care
Responsibilities
Develop and refine the agency’s brand identity in the luxury home health and wellness market
Lead SEO-driven content strategy across social media, email, web, and print to elevate brand visibility
Manage media outreach, press opportunities, and partnerships with healthcare, wellness, and lifestyle outlets
Build relationships with industry leaders, influencers, and community organizations to expand reach
Supervise design, storytelling, and messaging across all platforms
Guide a small creative/marketing support team and collaborate cross-functionally with operations and care staff
Track performance of campaigns and adjust strategy for growth
Qualification
Required
Proven leadership experience in marketing, branding, or communications, ideally in healthcare, home health, or luxury services
Strong expertise in SEO, content creation, and digital marketing
Excellent communication and relationship-building skills
Ability to thrive in a fast-paced, founder-led, mission-driven environment
Passion for elevating patient-centered care through storytelling and branding
Bachelor's (Required)
Marketing: 5 years (Required)
English (Required)
New York, NY (Required)
Ability to Commute: New York, NY (Required)
Preferred
Prior work in concierge services, luxury healthcare, or wellness industries
Design or creative direction experience (Canva, Adobe, video editing)
Familiarity with recruiting marketing (attracting top caregiving and clinical talent)
Confidential (Preferred)
Ability to Relocate: New York, NY: Relocate before starting work (Preferred)
Willingness to travel: 25% (Preferred)
Benefits
Health insurance
Paid time off
Company
Affinity Home Care Inc.
Reliable, skilled, and caring, Affinity Home Care provides the finest home care in South Florida in Palm Beach, Broward and Miami-Dade Counties.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Marina Altman
Director of Case Management
Company data provided by crunchbase