Belcan · 2 hours ago
Trade Marketing Specialist
New York, NY
Contract
Onsite
Mid Level
$23.33/hr - $23.33/hr
3+ years expBelcan is a company seeking a Trade Marketing Associate Manager to lead and track digital projects aimed at enhancing sales channels. The role involves developing marketing support plans, championing customer-centric innovation, and providing training and communication support for sales teams.
Enterprise SoftwareIndustrial EngineeringProject ManagementSoftwareTechnical Support
Hiring Manager
Srinath Reddy
Responsibilities
Lead and track transversal digital projects such as SmartShopper, Digital Windows, Lens Simulator marketing and tracking, and the Asset Distribution Tool. Set KPIs for usage and impact of digital tools. Regularly analyze performance data to identify areas for improvement and proactively lead optimization initiatives across sales channels
Support the adoption and conversion of these tools through tailored marketing, insights, and communications plans
Develop Marketing support, insights and communication plan to maximize the usage and conversion of the tools in collaboration with global and local leaders
Champion Customer-Centric Innovation: Collect feedback from sales teams and customers to evolve digital tools based on real-world needs. Act as the voice of the customer in tool development and rollout
Support Sr Director Marketing and Project Manager in overseeing and managing trade marketing budget for all digital tools activities
Supports the communication and training with Sales and Marketing. Develop training modules, quick-start guides, and best practice playbooks for sales teams to ensure consistent and effective tool usage
Provide administrative and logistic support for Sales Consultants and Sales Managers regarding digital platforms
Ensure digital tools are seamlessly integrated across the customer journey-from merchandising to consultation to post-sale follow-up-to drive a unified experience
Qualification
Required
3+ years of experience in marketing, trade marketing, or project management
Strong project management skills with high attention to detail
Proficiency in Excel, PowerPoint, and Word
Excellent communication and interpersonal skills
Ability to work cross-functionally and manage multiple priorities in a fast-paced environment
Bachelor's degree
Minimum 3 years of experience in marketing, trade marketing, or project management
Preferred
Experience with digital marketing tools or platforms (e.g., asset management, digital retail tools)
Background in B2B or wholesale channel marketing
Experience supporting sales enablement or training materials
Familiarity with data analysis and KPI tracking
Ability to collect and incorporate customer feedback into marketing solutions
Company
Belcan
Belcan is a engineering services company offering design, manufacturing, and IT solutions for aerospace, defense, automotive, and more.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2024-06-10Acquired
Leadership Team
Dave Brandel
President & COO, Engineering Solutions
David Moya
DIRECTOR OF OPERATIONS
Recent News
2026-01-22
2025-10-31
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