Winnin · 2 months ago
Events/Field Marketing Lead, US
New York, NY
Full-time
Onsite
Mid, Senior LevelWinnin is an AI-powered platform that maps culture and human behavior by consolidating data from social video platforms. They are seeking a creative and highly organized Events/Field Lead to develop and execute their event marketing strategy in the US, focusing on driving brand awareness and generating revenue opportunities through various events.
Artificial Intelligence (AI)Content CreatorsDigital EntertainmentMedia and EntertainmentVideo
Responsibilities
Event Strategy & Execution: Design and execute a comprehensive event marketing strategy that aligns with our go-to-market goals, including proprietary events (big and small), sponsored trade shows, and executive-level gatherings
End-to-End Project Management: Manage all aspects of event planning and logistics, including venue selection, vendor management, budget, and on-site execution to ensure a flawless experience
Sales & Marketing Integration: Collaborate closely with the sales and demand generation teams to drive event attendance, manage pre- and post-event communication, and ensure effective lead follow-up to maximize pipeline impact
Brand Experience: Curate a compelling and consistent brand experience across all events that effectively communicates Winnin's value proposition and leaves a lasting impression
Performance Measurement: Define and track event KPIs, such as cost per lead, pipeline generated, and brand impressions, to measure ROI and inform future event strategy
Industry Engagement: Stay ahead of industry trends to identify and secure speaking opportunities and sponsorships that position Winnin as a thought leader in the Martech space
Qualification
Required
Proven experience in B2B event marketing, preferably within the SaaS, technology, or marketing industries
Demonstrated success in managing a variety of event types, from large-scale conferences to executive-level programs
Exceptional project management skills, with a keen eye for detail and the ability to manage multiple projects and deadlines simultaneously
A strategic thinker who can connect event strategy directly to business and pipeline goals
Strong budget management and negotiation skills
Excellent interpersonal and communication skills, with the ability to build relationships with internal stakeholders, vendors, and clients
Willingness to travel as required for event execution
Company
Winnin
Winnin is a data science company that uses AI to turn cross-platform video behavioral data into predictive insights.
Founded in 2014
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$8MKey Investors
Amazon Web ServicesLesteCoca-Cola Founders
2024-09-13Non Equity Assistance
2024-07-23Series A
2021-03-01Series A
Leadership Team
Gian Martinez
Founder & CEO
Recent News
Globo Ventures
2025-01-17
allievocapital.com
2025-01-16
norte.ventures
2025-01-11
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