Omni Lab · 1 day ago
Performance Marketing Manager
United States
Full-time
Remote
Senior Level
5+ years expOmni Lab is a growing demand generation consultancy seeking a Performance Marketing Manager to own and operate paid media programs for B2B SaaS brands. This hands-on role involves executing and optimizing campaigns across various channels, collaborating with senior stakeholders, and translating business goals into effective media strategies.
AdvertisingAnalyticsMarketing
Responsibilities
Own day-to-day execution and optimization across channels like Google Ads, LinkedIn Ads, YouTube Ads, and Meta Ads
Build, launch, and scale paid search and paid social programs aligned to full-funnel B2B objectives
Manage budgets, forecasts, and pacing across multiple client accounts
Develop testing roadmaps for creative, audiences, messaging, and landing pages
Optimize campaigns based on lagging indicators such as: SQLs, Opportunities created, Pipeline value, Revenue influenced
Use CRM data (HubSpot, Salesforce, etc.) to inform targeting, bidding, and budget allocation
Partner with clients and your internal Demand Gen Manager (account manager) to define success metrics that align with their revenue model and sales motion
Act as a strategic partner to VPs of Marketing and senior stakeholders, not an order-taker
Translate business goals into clear paid media strategy and execution plans
Present insights, performance reviews, and recommendations to executive-level audiences
Help clients move beyond short-term lead optimization toward sustainable demand generation
Build and maintain performance reporting that connects media metrics to pipeline and revenue
Identify trends, inefficiencies, and growth opportunities across accounts
Use data to proactively recommend changes to strategy, budget, and channel mix
Work with creative, strategy, and operations teammates to improve performance
Contribute to internal process improvements and playbooks
Help define best practices for B2B SaaS performance marketing as we scale
Qualification
Required
5+ years of experience managing paid search and paid social for B2B brands
Strong experience with Google Ads, LinkedIn Ads, and Meta Ads (preferably also Bing and Reddit)
Experience working with B2B SaaS companies and longer sales cycles
Deep understanding of how paid media impacts the full funnel, from click to revenue
Hands-on experience using CRM data to guide optimization decisions
Comfort presenting strategy and performance to senior marketing leaders
Strong analytical and communication skills
Ability to operate independently in a remote, fast-moving environment
Deep expertise in developing scalable strategies across Google & Bing to both build awareness and capture demand
Preferred
Experience in an agency or consultancy environment
Familiarity with tools like HubSpot, Salesforce, Supermetrics, Looker, or similar
Understanding of multi-touch attribution and pipeline modeling
Experience collaborating closely with sales teams
Interest in being client-facing (we like to promote internally)
Benefits
Premium health & dental benefits.
Employer-sponsored 401(k), 4% match without vesting.
The ability to work 100% remotely.
Company
Omni Lab
Omni Lab helps B2B SaaS brands drive demand through paid media to drive more qualified pipeline for your sales team.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jonathan Bland
Co-Founder
✌🏻Jason S.
Co-Founder
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