Worthy.com · 15 hours ago
Chief Marketing Officer
New York, NY
Full-time
Onsite
Director/Executive
$250K/yr - $350K/yr
15+ years expWorthy.com is a dynamic company focused on growth and innovation in the marketing sector. The Chief Marketing Officer will be responsible for the marketing strategy of both Worthy and Circa Jewels, driving brand awareness and customer acquisition through effective marketing campaigns and strategies.
AuctionsInternetMarketplace
Hiring Manager
Maura O'Neill
Responsibilities
Create and navigate the post-merger integration strategy for our two brands, Worthy & Circa Jewels
Develop and execute an integrated marketing communication plan to promote both brands
Accelerate growth by unlocking the supply side of the business through effective ROI positive marketing strategies, with a focus on customer acquisition and retention throughout Worthy & Circa Jewels unique funnels
Manage external agency partners and develop long term strategy for coverage (e.g., in-sourcing vs. out-souring)
Drive brand awareness and brand strengths by defining how to anchor the value proposition across all consumer touchpoints for both Worthy & Circa Jewels
Lead the strategy of all marketing campaigns, including digital marketing, social media, email marketing, and advertising
Develop and manage marketing budgets, ensuring efficient use of resources and ROI
Collaborate with internal stakeholders to align marketing strategies with overall business objectives
Utilize data to optimize the marketing spending and deliver recommendations for other executive team members such as product, strategy, sales and operations
Determine optimal organizational structure of the new combined marketing team, including the identification and filling of any gaps
Mentor and lead a dispersed, global team of high performing individuals
Qualification
Required
BA in relevant field
15+ years marketing experience with increasing levels of responsibility and leadership, including content, digital & performance marketing, lifecycle marketing, and marketing analytics
10+ years of experience hiring, managing, and developing both individual contributors and senior leaders
Direct experience scaling a brand
Strong analytical capabilities, coupled with a creative flair to balance data with innovation
Outstanding communication skills to rally teams and present compelling strategies to stakeholders
Must be able to commute to Midtown Manhattan office full-time with ample flexibility in your schedule as needed
Strategic thinker, capable of conceptualizing, developing and articulating strategic vision and influencing an organization to move toward that vision
Proven track record of delivering results in a dynamic, high-growth environment
Drives toward goals, takes initiative
A strong, and kind communicator with professional direct verbal & written skills
Ability to work cross functionally with different teams and company stakeholders
Highly organized with the ability adapt to changing business needs and ability to manage multiple moving parts
Self-motivated and results-oriented, strategic thinker with an ability to learn, contribute, and are willing to take full ownership over Seller Support
Preferred
MBA in Marketing or Strategic Planning strongly preferred
Benefits
A supportive, inclusive culture in an organization that values your contributions
Opportunities for personal and professional growth through work experience and mentorship
An attractive and equitable compensation package, including salary and stock options
A generous benefits program featuring generous PTO, comprehensive medical, dental, vision and other health benefits
401K plan
Commuter program
Learning & development resources
Health & wellness perks (i.e. free therapy sessions, discounted pet insurance)
Company
Worthy.com
Worthy.com is the leading website for jewelry owners to sell their diamonds, fine jewelry, and luxury watches.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$74.89MKey Investors
Viola Ventures
2020-09-01Series C· $30.4M
2019-04-01Series Unknown
2018-07-01Series Unknown· $0.6M
Leadership Team
Steven Schneider
Chief Executive Officer
Amir Zilberman
CTO
Recent News
2023-10-26
2023-06-27
Crowdfund Insider
2023-03-29
Company data provided by crunchbase