Croud · 3 hours ago
Senior Biddable Account Manager
Atlanta, GA
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $90K/yr
3+ years expCroud is a global, full-service digital marketing partner. They are seeking a Senior Biddable Account Manager to develop, execute, and optimize innovative digital media campaigns across various channels, focusing on driving ROAS and business impact for D2C clients.
AdvertisingAnalyticsContentDigital MarketingEvent ManagementMarketingSEOSocial Media Advertising
Hiring Manager
Zach Hershman
Responsibilities
Develop, execute, and optimize paid media campaigns across various biddable platforms, including Google Ads (Search, Shopping, Performance Max), Meta Ads (Facebook & Instagram), Amazon, with a primary focus on driving conversions and maximizing Return on Ad Spend (ROAS) for performance based clients
Utilize feed management platforms (e.g., Feedonomics, DataFeedWatch) to standardize, enrich, and customize product data, ensuring compliance with the unique requirements and best practices of each channel
With an emphasis on conversion-focused paid media campaigns, provide subject matter expertise on media trends, research, and best practices to inform campaign strategies
Utilize AI-powered competitive intelligence tools to monitor market trends, analyze ad strategies in real-time, and identify opportunities for differentiation in messaging performance
Set up, manage, and optimize performance-driven digital media campaigns
Coordinate with internal teams to ensure campaign deliverables, such as creative assets and landing pages, align with strategy
Conduct A/B testing to identify the best-performing elements and maximize campaign ROI
Analyze campaign performance using tools like GA4, Looker Studio, and platform reporting dashboards
Create reports and presentations that translate performance data into actionable insights for clients
Monitor emerging trends and technologies to recommend innovative solutions for clients
Work closely with the Client Leadership team to ensure seamless communication and alignment with client goals
Maintain relationships with media vendors, issue RFPs, and manage insertion orders (IOs) and campaign budgets
Support new business efforts by contributing to proposals and media strategies
Stay up-to-date on digital media advancements and explore opportunities for clients to leverage new platforms and technologies
Contribute to process improvements and team knowledge sharing to elevate overall performance
Qualification
Required
3-5 years of experience in digital media planning and campaign execution, ideally within an agency environment or a direct-to-consumer organization
Demonstrated ability to develop and execute successful campaigns across Paid Search, Social, Programmatic, and other performance channels
Hands-on experience with Google Ads, Meta Ads Manager and similar platforms
Proficiency in digital reporting tools like Google Analytics, GA4, Looker Studio, and Excel
Experience in managing media budgets and providing data-driven optimization recommendations
Strong analytical skills with the ability to interpret large data sets and deliver actionable insights
Exceptional organizational skills, with the ability to manage multiple priorities and meet deadlines
Excellent communication and collaboration skills, with the ability to clearly articulate ideas to both technical and non-technical audiences
A proactive, solutions-oriented mindset with a passion for digital media and innovation
Demonstrated proficiency in using AI-powered tools and platforms to accelerate research, testing or generative copy/creative
Preferred
Experience managing campaigns on Retail Media Networks (RMNs) like Amazon Ads, or Walmart Connect is a significant plus
Benefits
20 days vacation a year + 12 public holidays
Full Paid Medical Insurance for Employee Only (including dental and vision)
Annual performance bonus
401k matching plan
Sales commission (if involved in a pitch)
Gym Membership contributions
Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee.
Quarterly team offsites / Regular socials
Recruitment referrals bonus
Agile working policy
Dog-friendly office
Company
Croud
Croud is a digital marketing agency that provides services including SEO, PPC, content, programmatic, paid social, and analytics
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$38.5MKey Investors
LDC
2024-10-31Acquired
2019-11-22Private Equity· $38.5M
Leadership Team
Anthony Macro
Director of Paid Media
Carly Price
Global Head of Communications
Recent News
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