Samsung Ads · 19 hours ago
Senior Director - Ads Product Marketing Manager
NYC Metro Area
Full-time
Onsite
Director/Executive
$275K/yr - $310K/yr
12+ years expSamsung Ads is an advanced advertising platform that leverages Samsung’s massive first-party TV data to help brands connect with audiences across all screens. They are seeking a visionary Senior Director of Product Marketing to lead their efforts in North America, responsible for developing and executing the Samsung Ads Product Marketing portfolio. This role involves close collaboration with cross-functional teams to translate product and strategy vision into actionable solutions for B2B clients.
Marketing & Advertising
Responsibilities
Own B2B Product Marketing for Samsung Ads - Serve as the senior point of contact for Product Marketing, working closely with cross functional teams to bring products from launch into successful, always-on, must-buy offerings
Develop Commercial, Holistic Frameworks for Product Adoption - Refine and accelerate the team’s overall go-to-market product strategy from conception to launch to recurring buys
Distill Product Offerings into Customer Business Objectives - Take complex products and distill them into easy-to-understand offerings for non-technical audiences
Build and Refine Value Propositions - Create clear, compelling narratives for each product, bringing industry and market intelligence into the mix
Define the Samsung Product Arc - Work with Product, Engineering, and Data Insights to build clear ‘sales ready’ turnkey programs, including cases, claims, and benchmarks that inspire confidence in sellers and adoption from clients
Evaluate the Samsung Ads Portfolio - As needed, bring real customer and sales feedback to Product teams, making recommendations on when to retire, reframe, or reprioritize products where needed. Incorporate and reflect the Voice of Customer
Partner Cross-Functionally - Work daily with Product Managers, Product Strategy, Marketing and Sales to bring offerings to life. Regularly to go top-to-top and bring an informed recommendation on product steer and deployment
Coach a team of PMMs and Research Analysts to High Performance - Lead a group of senior individuals (6-8) and ensure their development and delivery of projects
Qualification
Required
CTV/Media/Advertising Product Marketing Expertise: 12+ years of experience in leading advertising-related product marketing programs, the majority of which have been spent driving leading product marketing programs in media, programmatic, and/or technology-related ad sales
Product Marketing Lifecycle Ownership: Experience in leading the full lifecycle of ads product marketing development, from early-stage Product Manager partnership to alpha/beta to general availability, partnering with cross-functional teams as needed
Proven Track Record of Successful Product Launches: Successfully developed, launched, and deployed new products, and accelerated adoption of existing products, especially within the CTV, programmatic, and advertising space
Strong Packaging and Sponsorship knowledge: At least 5+ years of experience in sponsorships, packaging, and/or speciality moment offerings (e.g. tentpole moments, concert series, etc)
Strong people management: 8+ years of managing high-performance teams, especially product marketing managers and 3rd party research analysts
Outstanding cross-functional relationship: Particularly with Engineering, Product, L&D, Monetization, and Sales teams
Quantitative and GTM Familiarity: Proficiency in data analysis, basic 3rd party market research, and crafting product arc narratives
Bachelor's degree in a related field (product, marketing, business, media, etc)
Preferred
Strong Market Landscape Knowledge: Direct experience at or with leading media, CTV/OTT advertising platforms, or related programmatic platforms (e.g. Meta, Netflix, Google, Amazon, Apple, Pinterest, Disney, Roku, etc)
Familiarity with Samsung Ads products: Including but not limited to programmatic and direct offerings, device capabilities, and Samsung TV+ offerings
Outcome-driven: Maintain process and documentation, but serve as a holistic end-to-end leader that drives holistic seller and market product adoption
Excellent Communication: Strong written and verbal communication, as well as persuasive presentation skills
Strong Operator: Exceptionally organized and operationally-focused
Master's degree in a relevant field or equivalent experience (e.g. MBA, Media, etc)
Benefits
Medical
Dental
Vision
Life Insurance
401(k)
Employee Purchase Program
Tuition Assistance (after 6 months)
Paid Time Off
Student Loan Program (after 6 months)
Wellness Incentives
Company
Samsung Ads
Samsung Ads helps consumers discover relevant content and brands across Smart TVs, mobile, and desktop.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Kimberly Lauterbach
Head Of Business Operations
Recent News
2025-12-16
2025-12-15
Company data provided by crunchbase