Symetra · 11 hours ago
Director of Marketing Growth & Acquisition – Remote
United States
Full-time
Remote
Lead/Staff, Director/Executive
$142K/yr - $236K/yr
12+ years expSymetra is seeking a Director of Marketing Growth & Acquisition to lead our digital growth and demand generation strategy across channels and business divisions. This role owns measurable growth outcomes—acquisition, engagement, and conversion—while connecting enterprise brand efforts to divisional priorities through data-driven, scalable marketing programs.
Financial ServicesHealth InsuranceInsuranceLife Insurance
No H1B
Responsibilities
Lead Digital Growth & Acquisition Strategy
Own and drive an integrated digital growth strategy aligned to enterprise and divisional goals, balancing brand impact with measurable acquisition and engagement outcomes
Optimize performance across channels using data, AI, and audience insights to continuously improve efficiency, reach, and conversion
Partner with Divisional Marketing & Sales
Serve as a trusted enterprise partner to divisional marketing teams, helping identify, prioritize, and advance growth opportunities aligned to business needs
Use data insights to advise recommendations, support enablement efforts, and improve divisional marketing effectiveness over time
Plan, Implement, and Optimize Campaigns
Lead multi-channel campaign planning and execution with clear performance goals, metrics, and accountability for outcomes
Foster a test-and-learn approach that uses experimentation, personalization, and optimization to improve results and decision-making
Lead Cross-Functional Collaboration
Partner across Corporate Marketing (creative, enablement, analytics) and with teams across the enterprise (technology, UX, division marketing, product) to deliver cohesive, scalable growth initiatives
Represent Growth & Acquisition in planning and governance forums, aligning priorities and dependencies across teams
Measurement, Reporting & Executive Influence
Translate performance data into clear insights and growth recommendations for senior leadership, tying marketing activity to business impact where appropriate
Establish responsible measurement, reporting, and planning practices that support informed decisions, investment tradeoffs, and compliance standards
Qualification
Required
12+ years of experience in digital marketing, growth, or demand generation leadership required
Proven success driving acquisition, conversion, and pipeline outcomes
Deep understanding of paid media, SEO/SEM, email, automation, and analytics
Strong data fluency and comfort owning performance metrics
Experience partnering cross-functionally with sales, product, brand, and analytics teams
Ability to balance strategic vision with hands-on execution
Executive-level communication and influence skills
Experience applying AI and advanced analytics to growth marketing
High school diploma required
Preferred
Experience in financial services, insurance, or other regulated environments preferred
Familiarity with marketing tech stacks (CRM, CMS, DAM, automation platforms) a plus
Experience working in a matrixed, enterprise organization preferred
College degree preferred
Benefits
Flexible full-time or hybrid telecommuting arrangements
Plan for your future with our 401(k) plan and take advantage of immediate vesting and company matching up to 6%
Paid time away including vacation and sick time, flex days and ten paid holidays
Give back to your community and double your impact through our company matching
Company
Symetra
Symetra is a financial service company that provides retirement, employee benefits, group life, and disability insurance.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2015-08-11Acquired
2010-01-22IPO
2004-01-01Private Equity
Leadership Team
David Goldstein
Senior Vice President, General Counsel & Secretary
M
Mike DiGioia
Vice President, Communications
Recent News
Business Wire
2026-01-22
Morningstar.com
2025-11-24
Company data provided by crunchbase