UnitedMasters · 6 hours ago
Product & Lifecycle Marketing Manager
San Francisco, CA
Full-time
Hybrid
Mid, Senior Level
$125K/yr - $145K/yr
5+ years expUnitedMasters is building a marketplace that connects artists, brands, and fans, empowering artists to earn and grow. They are seeking a Product & Lifecycle Marketing Manager to lead marketing launches, optimize user journeys, and develop strategies to enhance subscription growth.
AudioMarketingMedia and EntertainmentMusicMusic Label
Responsibilities
Go-to-Market (GTM) Execution: Lead the marketing launch for new subscription features, coordinating across product, design, and social teams to ensure a unified message
Competitive Intelligence: Maintain an ongoing pulse on the music distribution landscape to refine our value proposition and identify gaps in our current subscription offering
User Research & Insights: Partner with integrated marketing and the product team to translate "artist pain points" into actionable product requirements and marketing hooks
Positioning & Messaging: Maintain and evolve the "Source of Truth" messaging for our distribution tiers, ensuring consistency across the app, website, and external ads
Feature Adoption: Monitor usage data to identify under-utilized features and build cross-channel "feature discovery" campaigns to increase perceived value and reduce churn
Funnel Optimization: Design and optimize signup abandonment journeys, identifying friction points in the checkout flow and implementing creative solutions to increase conversion
Retention & Winback: Develop automated strategies to prevent involuntary churn and re-engage lapsed subscribers
Braze Execution: As a Braze power user, you will build and deploy sophisticated Canvas journeys, utilize Liquid for deep personalization, and manage audience segmentation to ensure our messaging is hyper-relevant
A/B Testing: Run a rigorous testing roadmap across in-app modals, push notifications, and email to constantly improve engagement metrics
Data Reporting: Partner with our data science team to track and report on the impact of your campaigns on subscription growth and Lifetime Value (LTV)
Qualification
Required
5+ years in lifecycle, product marketing, or growth marketing, ideally within a subscription-based mobile app
Hands-on experience with Braze, or another comparable automation platform (ie, Marketo, Klayvio)
Go-to-Market (GTM) Execution: Lead the marketing launch for new subscription features, coordinating across product, design, and social teams to ensure a unified message
Competitive Intelligence: Maintain an ongoing pulse on the music distribution landscape to refine our value proposition and identify gaps in our current subscription offering
User Research & Insights: Partner with integrated marketing and the product team to translate 'artist pain points' into actionable product requirements and marketing hooks
Positioning & Messaging: Maintain and evolve the 'Source of Truth' messaging for our distribution tiers, ensuring consistency across the app, website, and external ads
Feature Adoption: Monitor usage data to identify under-utilized features and build cross-channel 'feature discovery' campaigns to increase perceived value and reduce churn
Funnel Optimization: Design and optimize signup abandonment journeys, identifying friction points in the checkout flow and implementing creative solutions to increase conversion
Retention & Winback: Develop automated strategies to prevent involuntary churn and re-engage lapsed subscribers
Braze Execution: As a Braze power user, you will build and deploy sophisticated Canvas journeys, utilize Liquid for deep personalization, and manage audience segmentation to ensure our messaging is hyper-relevant
A/B Testing: Run a rigorous testing roadmap across in-app modals, push notifications, and email to constantly improve engagement metrics
Data Reporting: Partner with our data science team to track and report on the impact of your campaigns on subscription growth and Lifetime Value (LTV)
Technical Proficiency: You should be an expert in building multi-step marketing automation journeys and comfortable working with technical stakeholders to ensure data events are firing correctly
Analytical Mindset: You are comfortable diving into data to identify friction points in the user journey. Experience with tools like Amplitude or Looker is a plus
Product Intuition: You understand how users interact with software and can advocate for product changes that improve the marketing funnel
Communication: Exceptional copywriting skills with the ability to translate complex technical features into simple, compelling benefits for artists
Preferred
Music industry experience/knowledge is a plus!
Benefits
Bonus
Stock options
401(k) match
Company
UnitedMasters
UnitedMasters is a technology platform that gives musicians an alternative to exploitative record label deals.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$170MKey Investors
Andreessen HorowitzAppleAlphabet
2021-10-28Series C· $50M
2021-03-31Series B· $50M
2017-11-15Series A· $70M
Leadership Team
Steve Stoute
Founder/CEO
David Melhado
EVP, Co-Head of Music
Recent News
Company data provided by crunchbase